Category: INSIDERS

Romain Soulas, Marketing Director Europe at Titleist, on the European golf market, Acushnet’s new French HQ, and building a career in sports marketing.

INSIDERS x Mark Ralea GM Fabletics Europe at Fabletics Mark Ralea is the General Manager of Fabletics Europe. With nearly 20 years of experience across luxury fashion, beauty, and subscription services, he joined Fabletics to lead the brand’s expansion across a diverse and demanding continent. In this INSIDERS interview, he talks about adapting a US brand for European markets, the philosophy behind the new Berlin KaDeWe store, and what he looks for when hiring.

INSIDERS x Franziska Bosbach Marketing Team Lead at Reboots The sports recovery market is rapidly gaining momentum as athletes and enthusiasts alike prioritize physical well-being and performance longevity. In this evolving landscape, Reboots stands out as a pioneering German brand, renowned for its innovative compression massage products that transform recovery from a professional luxury into […]

INSIDERS x Sébastien Béquart CEO & co-founder Egym Wellpass The wellness and corporate sports subscription market is dynamically evolving as companies increasingly recognize the power of sport in enhancing employee motivation and health. In this shifting landscape, Egym Wellpass stands out as a transformative leader. Born from the fusion of French startup Jimlib and the […]

INSIDERS x Zakaria Mansour CEO & Co-founder at bsport The fitness and boutique fitness market is undergoing a remarkable transformation post-Covid, with growth rates between 60-70% for specialized boutique studios like yoga, Pilates, and indoor cycling, contrasting with a stagnation in traditional gyms. This shift highlights a consumer demand for personalized, results-driven experiences over generic […]

INSIDERS with Gregory Merguerian CEO & Co-founder at Bounce The sporting goods market for racket sports is booming, driven by the explosive growth of padel, especially across Europe. With over 100 million players worldwide combined for tennis and padel, this sector is transforming fast.  Amidst this dynamic landscape, Bounce emerges as a pioneering startup committed […]

INSIDERS with Bastian Grau Pickleball Specialist at Joola The market for racket sports in Europe is witnessing rapid growth, particularly with the emergence of pickleball as a dynamic and fast-evolving discipline. While paddle tennis currently leads in Europe, pickleball is quickly gaining ground, fueled by a vibrant community, increasing infrastructure development, and strategic partnerships.  At […]

INSIDERS with Eddy Ferhi Head of Marketing France at ASICS Eddy Ferhi’s path to Head of Marketing at ASICS France is anything but conventional. A former high-level ice hockey player turned sales professional, he built a career shaped by intellectual curiosity, a willingness to grow beyond comfort zones, and a deep respect for what it […]

INSIDERS with Christian Schneidermeier Director at European Outdoor Group Christian Schneidermeier spent 25 years at Ortovox, building the iconic mountain sports brand from a niche product into an industry reference. Last year, he took on a new challenge as Director of the European Outdoor Group (EOG), the pan-European organization that brings together brands, retailers, and […]

INSIDERS with Galahad Clark CEO at Vivobarefoot Vivobarefoot was not born from a market opportunity. It was born from a conviction, and a refusal to accept the status quo of the footwear industry. Founded by Galahad Clark, the brand challenges one of the most deeply rooted assumptions in sport and lifestyle: that modern shoes are […]