INSIDERS x Sébastien Béquart CEO & co-founder Egym Wellpass The wellness and corporate sports subscription market is dynamically evolving as companies increasingly recognize the power of sport in enhancing employee motivation and health. In this shifting landscape, Egym Wellpass stands out as a transformative leader. Born from the fusion of French startup Jimlib and the […]
INSIDERS x Zakaria Mansour CEO & Co-founder at bsport The fitness and boutique fitness market is undergoing a remarkable transformation post-Covid, with growth rates between 60-70% for specialized boutique studios like yoga, Pilates, and indoor cycling, contrasting with a stagnation in traditional gyms. This shift highlights a consumer demand for personalized, results-driven experiences over generic […]
INSIDERS with Gregory Merguerian CEO & Co-founder at Bounce The sporting goods market for racket sports is booming, driven by the explosive growth of padel, especially across Europe. With over 100 million players worldwide combined for tennis and padel, this sector is transforming fast. Amidst this dynamic landscape, Bounce emerges as a pioneering startup committed […]
INSIDERS with Bastian Grau Pickleball Specialist at Joola The market for racket sports in Europe is witnessing rapid growth, particularly with the emergence of pickleball as a dynamic and fast-evolving discipline. While paddle tennis currently leads in Europe, pickleball is quickly gaining ground, fueled by a vibrant community, increasing infrastructure development, and strategic partnerships. At […]
INSIDERS with Eddy Ferhi Head of Marketing France at ASICS Eddy Ferhi’s path to Head of Marketing at ASICS France is anything but conventional. A former high-level ice hockey player turned sales professional, he built a career shaped by intellectual curiosity, a willingness to grow beyond comfort zones, and a deep respect for what it […]
INSIDERS with Christian Schneidermeier Director at European Outdoor Group Christian Schneidermeier spent 25 years at Ortovox, building the iconic mountain sports brand from a niche product into an industry reference. Last year, he took on a new challenge as Director of the European Outdoor Group (EOG), the pan-European organization that brings together brands, retailers, and […]
INSIDERS with Galahad Clark CEO at Vivobarefoot Vivobarefoot was not born from a market opportunity. It was born from a conviction, and a refusal to accept the status quo of the footwear industry. Founded by Galahad Clark, the brand challenges one of the most deeply rooted assumptions in sport and lifestyle: that modern shoes are […]
INSIDERS with Gilles Galoux CEO at Baouw Today, we’re looking at Baouw, the French organic sports nutrition brand disrupting the industry. To understand how you go from 20 years in food manufacturing to creating an engaged outdoor brand, we sit down with Gilles Galoux, CEO and co-founder. Since its launch in 2017, Baouw has established […]
INSIDERS with Dean Aaron Sievers Community & Event Manager at CEP The running gear market is evolving rapidly as brands push the boundaries between technology and performance. In this dynamic landscape, CEP stands out by bridging medical expertise with athletic innovation. Founded as a compression specialist within the MEDI Group, CEP recently transformed with a […]
INSIDERS with Martin Guillet & Grégoire Puget Marketing Manager & Country Head France at Buff The market for outdoor and trail running accessories is rapidly evolving, with sustainability and product innovation at the forefront. As consumers seek performance and versatility, brands that combine authenticity with modern agility stand out. BUFF, founded in 1992 in Catalonia, […]