The European Sports Talent Market Has Split in Two
Puma and Nike have released thousands of experienced professionals into the European market while challenger brands hire selectively. Here is what the split means for your career.
How to promote your employer brand in the sports sector: channels, formats and best practices
In the sports industry, talent doesn’t just respond to job offers. It responds to brands that feel alive, credible, and connected to the culture of sport. That’s why employer brand promotion in the sports sector has become one of the most strategic levers for clubs, federations, agencies, equipment manufacturers and sports tech companies competing for […]
Why sports companies are losing talent to other industries (and how to fix it)
Sports industry talent retention has become one of the most pressing issues facing HR and leadership teams across the sector. The pattern is consistent: a high-performing marketing manager with five years at a sports brand takes a role at a tech company. A performance analyst leaves a professional club for a consultancy. A commercial director […]
Gen Z in the sports industry: what the next generation of talent expects from employers
A new generation is entering the workforce, and sports companies are going to have to work harder to attract them. Gen Z, born roughly between 1997 and 2012, is now the fastest-growing segment of the global talent pool. They are digital natives with high expectations, and they are not afraid to walk away from employers […]
How to build an EVP in the sports sector: a step-by-step guide
The employer value proposition has become one of the most used phrases in HR strategy. It’s also one of the most poorly executed. Most EVPs look like a list of company values copied from a website, dressed up with a few photos of team events and a quote from the CEO. They don’t attract the […]
How to choose the right sports job platform for your hiring needs
Most organisations that struggle to fill roles in sport are not struggling because the talent does not exist. They are struggling because they are posting in the wrong places, measuring the wrong things, or using platforms built for a different audience entirely. Knowing where to post sports jobs is one of the highest-leverage decisions in […]
Why posting jobs is not enough in the sports industry
If you’re a sports organisation relying solely on job boards to attract talent, you’re already behind. Posting jobs is a tactical move. But in a sector where passion drives career decisions and competition for skilled professionals is intensifying across Europe, transactional hiring is no longer a viable strategy on its own. The sports industry has […]
Employer branding vs recruitment marketing in sport: what’s the difference?
If you work in talent acquisition for a sports organisation, you’ve probably used “employer branding” and “recruitment marketing” as if they mean the same thing. Most people do. But they describe fundamentally different activities, and confusing them leads to wasted budget, misaligned expectations, and a talent pipeline that never quite performs the way it should. […]
Best employer brands in the sports industry, and why they win
The sports industry has never been short of passion. But passion alone no longer wins the talent war. Across football clubs, sportswear companies, federations and event agencies, the organisations that consistently attract and retain the best professionals share something beyond competitive salaries: a deliberate, credible employer brand. For HR leaders and talent acquisition teams in […]
Employer brand media: why sports organisations need distribution infrastructure
Sports organisations invest heavily in brand. They protect their image with fans, nurture relationships with sponsors, and manage their media presence with precision. But when it comes to attracting talent, most still default to the same move: post a job, wait for applications, repeat. That approach worked when competition for sports industry professionals was lower […]