INSIDERS with Eddy Ferhi Head of Marketing France at ASICS Eddy Ferhi’s path to Head of Marketing at ASICS France is anything but conventional. A former high-level ice hockey player turned sales professional, he built a career shaped by intellectual curiosity, a willingness to grow beyond comfort zones, and a deep respect for what it […]
Most organisations that struggle to fill roles in sport are not struggling because the talent does not exist. They are struggling because they are posting in the wrong places, measuring the wrong things, or using platforms built for a different audience entirely. Knowing where to post sports jobs is one of the highest-leverage decisions in […]
IWhen you are hiring for a sports organisation in Europe, choosing where to post your roles is not a trivial decision. The wrong platform means wasted budget, a flood of off-target applications, and vacancies that stay open longer than they should. The right one puts your roles in front of people who are qualified, motivated, […]
INSIDERS with Christian Schneidermeier Director at European Outdoor Group Christian Schneidermeier spent 25 years at Ortovox, building the iconic mountain sports brand from a niche product into an industry reference. Last year, he took on a new challenge as Director of the European Outdoor Group (EOG), the pan-European organization that brings together brands, retailers, and […]
If you work in talent acquisition for a sports organisation, you’ve probably used “employer branding” and “recruitment marketing” as if they mean the same thing. Most people do. But they describe fundamentally different activities, and confusing them leads to wasted budget, misaligned expectations, and a talent pipeline that never quite performs the way it should. […]
The sports industry has never been short of passion. But passion alone no longer wins the talent war. Across football clubs, sportswear companies, federations and event agencies, the organisations that consistently attract and retain the best professionals share something beyond competitive salaries: a deliberate, credible employer brand. For HR leaders and talent acquisition teams in […]
INSIDERS with Galahad Clark CEO at Vivobarefoot Vivobarefoot was not born from a market opportunity. It was born from a conviction, and a refusal to accept the status quo of the footwear industry. Founded by Galahad Clark, the brand challenges one of the most deeply rooted assumptions in sport and lifestyle: that modern shoes are […]
Sports organisations invest heavily in brand. They protect their image with fans, nurture relationships with sponsors, and manage their media presence with precision. But when it comes to attracting talent, most still default to the same move: post a job, wait for applications, repeat. That approach worked when competition for sports industry professionals was lower […]
Most sports organisations believe their name does the recruiting for them. The crest, the stadium, the cultural weight of the sport, these are assumed to attract the right people automatically. For a long time, that assumption held. It no longer does. Across clubs, federations, agencies and sports brands, competition for skilled professionals has intensified sharply. […]
Europe is home to one of the most dynamic and diverse sports industries in the world — but navigating the European sports talent landscape is far from straightforward. Talent is concentrated in specific cities, clustered around specific types of organisations, and increasingly mobile across borders. For anyone hiring in sports, or looking to build a […]