The employer value proposition has become one of the most used phrases in HR strategy. It’s also one of the most poorly executed. Most EVPs look like a list of company values copied from a website, dressed up with a few photos of team events and a quote from the CEO. They don’t attract the […]
US sports brands are moving into Europe faster than ever. The commercial opportunity is clear: a fragmented but maturing market, surging consumer demand for outdoor and performance products, and a talent pool shaped by decades of deep sport culture. But hiring in the European sports industry is not a simple extension of your US playbook. […]
If you’re a sports organisation relying solely on job boards to attract talent, you’re already behind. Posting jobs is a tactical move. But in a sector where passion drives career decisions and competition for skilled professionals is intensifying across Europe, transactional hiring is no longer a viable strategy on its own. The sports industry has […]
INSIDERS with Eddy Ferhi Head of Marketing France at ASICS Eddy Ferhi’s path to Head of Marketing at ASICS France is anything but conventional. A former high-level ice hockey player turned sales professional, he built a career shaped by intellectual curiosity, a willingness to grow beyond comfort zones, and a deep respect for what it […]
Most organisations that struggle to fill roles in sport are not struggling because the talent does not exist. They are struggling because they are posting in the wrong places, measuring the wrong things, or using platforms built for a different audience entirely. Knowing where to post sports jobs is one of the highest-leverage decisions in […]
IWhen you are hiring for a sports organisation in Europe, choosing where to post your roles is not a trivial decision. The wrong platform means wasted budget, a flood of off-target applications, and vacancies that stay open longer than they should. The right one puts your roles in front of people who are qualified, motivated, […]
INSIDERS with Christian Schneidermeier Director at European Outdoor Group Christian Schneidermeier spent 25 years at Ortovox, building the iconic mountain sports brand from a niche product into an industry reference. Last year, he took on a new challenge as Director of the European Outdoor Group (EOG), the pan-European organization that brings together brands, retailers, and […]
If you work in talent acquisition for a sports organisation, you’ve probably used “employer branding” and “recruitment marketing” as if they mean the same thing. Most people do. But they describe fundamentally different activities, and confusing them leads to wasted budget, misaligned expectations, and a talent pipeline that never quite performs the way it should. […]
The sports industry has never been short of passion. But passion alone no longer wins the talent war. Across football clubs, sportswear companies, federations and event agencies, the organisations that consistently attract and retain the best professionals share something beyond competitive salaries: a deliberate, credible employer brand. For HR leaders and talent acquisition teams in […]
INSIDERS with Galahad Clark CEO at Vivobarefoot Vivobarefoot was not born from a market opportunity. It was born from a conviction, and a refusal to accept the status quo of the footwear industry. Founded by Galahad Clark, the brand challenges one of the most deeply rooted assumptions in sport and lifestyle: that modern shoes are […]