Category: Industry Insights

Decathlon has signed a letter of intent for 50% of Sport 2000 France. Here is what the deal means for the balance of power in French sporting goods retail — and for talent.

Puma and Nike have released thousands of experienced professionals into the European market while challenger brands hire selectively. Here is what the split means for your career.

Europe is home to one of the most dynamic and diverse sports industries in the world — but navigating the European sports talent landscape is far from straightforward. Talent is concentrated in specific cities, clustered around specific types of organisations, and increasingly mobile across borders. For anyone hiring in sports, or looking to build a […]

US sports brands are crossing the Atlantic faster than ever. Fanatics opened its London office. Overtime, DraftKings, and a wave of sports tech startups are all eyeing the continent as their next growth market. And yet, for every successful expansion, there are quietly shelved hiring plans, drawn-out recruitment processes, and positions that stayed open far […]

Outdoor gear industry jobs attract a specific kind of candidate: someone who doesn’t separate their professional ambitions from their relationship with the mountains, the trails, or the water. The sector knows this, and the brands that have built the most distinctive cultures, Salomon, Arc’teryx, and Mammut among them, have developed hiring approaches that go well […]

IWhen you are hiring for a sports organisation in Europe, choosing where to post your roles is not a trivial decision. The wrong platform means wasted budget, a flood of off-target applications, and vacancies that stay open longer than they should. The right one puts your roles in front of people who are qualified, motivated, […]

By 2026, online sports sales in Europe are projected to exceed €70 billion, making e-commerce the fastest-growing segment of the sporting goods industry. This rapid acceleration reshapes hiring needs: brands must attract digital-first talent, while candidates must develop hybrid skills that blend technology, marketing, and customer experience. The rise of sports e-commerce Between 2020 and […]

Hiring in the sports and outdoor sector in 2025 is proving far more complex than many hiring managers initially anticipate. While the market continues to grow, with more than 1.6 million people employed in sport-related roles across the European Union and an estimated year-on-year growth of 6.5 percent, this expansion masks a deeper imbalance. Demand […]

The sports industry is undergoing a structural transformation rather than a simple cycle shift. Digital acceleration, sustainability constraints, and new fan consumption models are redefining how brands operate, sell, and engage. By 2026, this evolution is translating into new job families, often hybrid, that combine technical expertise, business impact, and brand responsibility. For employers, anticipating […]

Adidas, Nike, and Puma are not just global sportswear leaders; they are among the most attractive employers in the entire industry. With billions in revenue, strong reputations as innovators, and iconic brand cultures, they receive thousands of applications for every role. But what truly sets them apart, and what do they expect from future talent? […]