A new generation is entering the workforce, and sports companies are going to have to work harder to attract them. Gen Z, born roughly between 1997 and 2012, is now the fastest-growing segment of the global talent pool. They are digital natives with high expectations, and they are not afraid to walk away from employers […]
Employee wellbeing in sports companies has moved from a nice-to-have to a strategic priority. Across the sector, from outdoor apparel brands to professional clubs to sports tech firms, HR leaders are investing more deliberately in the physical, mental, and social health of their workforce. And in many cases, sports employers are doing this better than […]
The employer value proposition has become one of the most used phrases in HR strategy. It’s also one of the most poorly executed. Most EVPs look like a list of company values copied from a website, dressed up with a few photos of team events and a quote from the CEO. They don’t attract the […]
Diversity and inclusion (D&I) are no longer HR buzzwords: they are essential drivers of performance, employer attractiveness, and long-term retention. In the sports industry, where 36.8% of the workforce is between 15–29 years old, younger generations expect employers to walk the talk on inclusion. Companies that fail to demonstrate clear commitments lose candidates before the […]
Can an industry famed for its competitive spirit also lead the charge in championing social responsibility? The Global Sustainability Benchmark in Sports (GSBS) Report 2023 opens a window into how these organizations are making a significant impact, not just through their athletic endeavors but in nurturing the communities and employees at their core. The vital […]
There are outdoor brands. And then there are brands that have been testing their gear on real people in real conditions since before most of their competitors existed. Columbia Sportswear is firmly in the second camp, and that same no-shortcuts philosophy runs straight through the way they hire. With over 85 years of history and […]
Welcome Aboard, Even From Afar! Can you imagine joining a team without ever entering the office or meeting your colleagues in person? This is no longer just a makeshift solution but a challenge of new work-from-home models for many companies. Especially in the dynamic environment of the sports business, we face the exciting challenge of […]
In 2009, two former Salomon employees laced up their trail shoes, looked at the mountain slopes around Annecy, and asked a question nobody else in the running industry was asking: what if more cushioning actually made you faster? That question became HOKA. And the answer, it turns out, was worth $2.2 billion. The story of […]
As we step into 2024, the sports recruitment landscape is evolving at a breakneck pace. It’s high time to gear up with strategies that are not just about filling the gaps but crafting a powerhouse of talent. Imagine if you could tailor your recruiting so precisely that you attract exactly the talents who see sports […]
The most revealing thing about a company’s internal culture is not what it says about itself, it’s what it builds. Amer Sports has produced two of the most technically ambitious products in the outdoor industry in recent years: the Arc’teryx MO/GO, the world’s first powered hiking pants, and the Salomon Brigade INDEX, the first fully […]