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In short

This is an exceptional opportunity to be part of a fast-growing brand, building the foundation of retail merchandising and helping scale our business across the AMER region. As the Senior Lead, you hold a dual mandate: to act as a foundational architect and a strategic accelerator. You aren’t just managing a process; you are building the regional merchandising infrastructure required to sustain our momentum.
You will drive the premiumization of the retail experience across the US, Brazil, and future markets—ensuring our brand vision is translated into elevated store assortments that drive apparel share while addressing regional market specificities. This role requires a “balanced leader” who is equally obsessed with product storytelling, rigorous commercial analytics, and people development.

Your mission

Regional Strategy & Store Segmentation: Develop clustering and tiering strategies to ensure the right product mix, depth and capacity for every store format and market.
Premium Assortment & Product Advocacy: Act as the Regional Voice of Retail. You will champion AMER-specific consumer needs to influence the global assortment, ensuring our product mix elevates brand storytelling and aggressively grows our apparel and accessories share.
Foundational Infrastructure & Process Optimization: Lead the evolution of the regional merchandising backbone. This includes reviewing end-to-end buying processes, establishing rigorous governance frameworks, and spearheading the transition to new planning and allocation systems.
Strategic OTB & Financial Stewardship: Own the regional Retail Open-to-Buy (OTB). You will develop clear investment strategies backed by thorough analysis to deliver sustainable, profitable growth while optimizing stock-turn and protecting gross margins.
Retail GTM Orchestration: Synchronize with Marketing, VM, and Store Ops to ensure the finalized product offer is executed flawlessly in-store. You will translate high-level seasonal visions into tactical, store-level execution plans.
In-Season Trading & Optimization: Lead the regional trading cadence. You are a solution driver who uses real-time data to pivot strategies—managing replenishment, regional stock transfers, and markdown cadences to maximize full-price sell-through.
Expansion & NSO Planning: Architect the planning and initial allocation for New Store Openings (NSOs). You will ensure every new location is stocked with a balanced, high-impact mix from day one to support successful market entries.
Supportive Leadership & People Development: Provide Supportive Direction to the americas retail merchandising team, acting as a coach and mentor and developing their technical expertise.

Your story

The Experience: 6+ years in Buying, Planning, or Allocation within large-scale, lifestyle or premium retail. You have a proven track record of scaling or transforming retail fleets during a high-growth phase.
Category Mastery: Deep expertise in Apparel, Footwear, and Accessories. You understand the distinct lifecycles of performance and how to manage them within a vertical retail ecosystem.
The Builder Mindset: You are a developer at heart. You have a passion for new systems and process implementation, with experience transitioning businesses from manual workflows to world-class tools.
Strategic Orchestrator: You possess the “influence without authority” needed to align cross functional partners (Regions, Marketing, Ops, Finance) behind a unified regional merchandise vision.
Data-Driven Merchandiser: You bridge the gap between financial targets and product assortment. You are equally comfortable deep-diving into spreadsheets to optimize stock-turn as you are championing the aesthetic and commercial potential of our apparel collections.
Personality: You lead with positivity, curiosity, and humility. You are a resilient communicator who thrives in fast-paced, high-stakes environments.

Meet the team

You will lead and grow a high-performing AMER Retail Merchandising team, fostering a culture of innovation, collaboration and high performance.You will serve as the “cross-functional glue” between Global strategy and Regional execution. You will partner deeply with Regional Retail Leadership, Visual Merchandising, Store Ops, and Finance to ensure the AMER region has the tools, process, and inventory it needs to win.

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