GOFLUO - Country Sales Manager Germany - Remote from Germany

Country Sales Manager Germany

Location: Germany (remote) +  extensive travel DACH+ regular touchpoints with HQ in Belgium
Experience: 2+ years in sales within sport / outdoor / run / bike (wholesale + field execution; omnichannel mindset)

Own GOFLUO’s Germany growth and build the future playbook.
You will own how we show up in the German run, outdoor and bike world: where we go, with whom, and why. You’ll be the person who makes GOFLUO real in the market,  not from a desk, but in stores, in communities, and on the road. You’ll spend a big part of your time visiting partners, improving merchandising, training teams, and driving sell-through. You’ll also think strategically: how do we win omnichannel in Germany? How do we activate the right communities? How do we scale?

No copy-paste playbooks. No safe defaults. All yours.
You’ll report to our Belgian HQ team and get marketing support from them.

The role
After an onboarding deep dive with HQ in Belgium, you step into ownership. You set the commercial direction, define what “winning” looks like in Germany, and decide what to scale, what to fix, and what to stop. You move fast but not blindly. You test, learn, iterate, and build momentum that compounds. This is a role for someone who loves the field, loves the product, loves the outdoors, and loves building a brand people want to be part of.

What you’ll do
Own the Germany sales strategy (Run / Outdoor / Bike)
Define the account strategy: target segments, partner types, expansion sequencing and priorities
Build a high-quality wholesale portfolio (specialty retail first, brand-fit always)
Own forecasting, re-orders, seasonal planning, and performance management
Negotiate partnerships that work commercially and strengthen the brand
Visit stores across Germany to drive execution and relationships
Ensure GOFLUO looks and feels right in-store: merchandising, placement, storytelling
Train shop teams so they understand the product and sell it confidently
Spot what’s working (and what isn’t) early, and report fast
Activate local communities, ambassadors, events, retail partners with HQ and local PR
Represent GOFLUO at fairs and events
Build partnerships that create real demand
Bring sharp market insights: what Germans respond to, what converts, what needs adapting
Collaborate with the Belgian team on local campaigns, offers, bundles, and partnerships
Close the loop between retail feedback and online performance (product, messaging, conversion)

You won’t
Hide behind decks, process, or endless alignment meetings
Do “drive-by sales” without store execution and sell-through focus
Compromise on GOFLUO’s brand standards for short-term volume

How you’ll succeed
You’ll succeed by making GOFLUO a brand that shows up everywhere it matters in Germany. (Specialty retail, key account, fairs, sector events)

What you’ll bring
Proven experience growing sales in sport / outdoor / run / bike (wholesale, field sales, or account leadership)
Strong retailer instincts: you know what drives sell-through and how to make brands win in-store
Comfortable with merchandising, training, and being hands-on in the field
Strategic judgment: you can build a plan and also execute it yourself
Natural relationship builder — retail partners trust you, communities like you
You’re sporty and you genuinely want to live in this world
Native  German speaking + strong English (you’ll work with HQ in Belgium)
Driver’s license + high comfort with frequent travel

Still here?
If you’re the kind of person who wants to be out there, meeting retailers, activating the right communities, and turning a brand into a movement, please apply. We love to meet you!

Send your CV/LinkedIn + a short note about these 3 points to : [email protected]

Why GOFLUO?
Why Germany,  and why you?
What would you build first in run/outdoor/bike?

Why GOFLUO? We’re building something real: products people trust, a brand people wear with pride, and a community that moves — literally. We move fast, we stay close to the customer, and we care about doing it right. If you go all in at work, you’ll fit right in.

Tagged as: sales