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The Importance of Purpose-Led Storytelling – An interview with Bryony Collingwood, Digital Content Manager at Eastpak

Content Marketing has reached a new peak in significance. It has become more than a marketing tool to distribute product information in a clever way but has developed itself to be the heart of a company. With digital transformation evolving, content can now reach people wherever they are, in all forms possible. In their process […]

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“No small steps, but a big, bold transformation” – Chris Delahunty on the Digital Transformation at Eastpak

Digital Transformation can be found on almost every company’s agenda that wants to stay relevant with technology advancing further and further each year. Transforming doesn’t only require new technologies, updated and innovative business strategies, but an overall change of a company’s mindset and culture. Successful digital transformation relies on a top-down approach with backing from […]

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Combined core competences in the sports industry: SGI Europe and Sportyjob start cooperation

Bidart / Munich, 08.12.2020 Sportyjob, the online job platform for the sports industry, and Sporting Goods Intelligence Europe, the leading publication and information platform for executives in the sports industry, are joining forces. Companies and brands will be able to post their job vacancies on jobs.sgieurope.com, which will be simultaneously distributed via sportyjob.com and its […]

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“Determination, commitment and resilience are, in my opinion, the keys to an entrepreneur’s success.”

What motivates someone to found his own business while having a successful and steady career? Fabien Vancoille has worked in leading positions for companies like Nike, Disney and O’Neill . But instead of continueing his career there, he decided to start his own business. The motivation behind it is actually very human, a desire that […]

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The Power of Identity and Purpose at The North Face – an Interview with their Brand Experience Manager Marco Mombelli

The North Face is the largest outdoor brand in the world, not only in regards to their gear and products, but especially in terms of a strong identity. They are not plainly selling products, but have managed to create a voice that communicates their values of Authenticity, Empowerment, Perseverance and Environmental Responsibility. The North Face […]

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Entrepreneurship 40+: Meet Anthony Cazottes

Trust in your experience. Make your vision come reality. Be brave to start your business over 40. Our Entrepreneurship 40+ series introduces you to personalities from the sports industry who followed through with their ideas to start their own business. In our third interview, we spoke to Anthony Cazottes from Biarritz, owner and founder of […]

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