Patagonia - Web Content & Customer Journey Lead (f/m/d) – maternity leave cover – 8 months contract - Amsterdam

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Your role:

We’re in business to save our home planet. The Web Content & Customer Journey Lead is responsible for managing the seasonal content calendar and weekly publishing workflow for Patagonia’s EMEA eCommerce platform. This role ensures that product and brand content are balanced across regional customer journeys, and that web content updates are delivered accurately and on time. It operates within EMEA, reporting to the eCommerce Trade Manager, and collaborates with global digital, marketing, and development teams to maintain brand consistency and optimize onsite engagement.

Main tasks:

• Web Seasonal content calendar Management. Collaborate in creating and execute the EMEA seasonal campaign calendar, ensuring seamless continuity during the interim period. Coordinate with Product, Marketing, and Global teams to secure all required assets and content inputs. Deliver campaign ready pages on time, accurately reflecting commercial priorities and brand storytelling. Support seasonal milestones (Season Kick-Off, Hindsight reviews) by preparing inputs and reporting on campaign performance and tactics.

• Weekly web release planning and QA. Run the weekly publishing workflow by briefing front-end developers, running QA, and aligning stakeholders on scope and priorities. Ensure web content updates are delivered across all languages and regions in line with campaign and trading timelines, and that technical implementation meets functional and visual expectations.

• Onsite Customer journey shaping. Maintain a balanced onsite experience across product guidance, brand messaging, and activism content. Partner with eCommerce and Marketing to optimise conversion and engagement through curated onsite journeys. Contribute to expanding onsite content reporting for deeper visibility into the full customer journey.

• Multilingual content coordination. Oversee localisation workflows and language expansion across the EMEA site. Coordinate with internal and external stakeholders to ensure consistency, accuracy, and relevance of content across supported languages. Support opportunities for localised content strategies that improve customer relevance and journey performance.

• Projects and Optimization. Maintain momentum on in flight web projects, ensuring clear progress updates and timely delivery. Drive awareness, education, engagement and activism through stories and other tools on the site. Contribute to A/B test setup, execution, and insights to drive continuous optimisation.

• Web Content production and formatting. Translate campaign briefs into structured web content deliverables. Coordinate with freelancers and developers to ensure content is formatted correctly, meets brand standards, and is ready for publishing across all touchpoints.

What we’re looking for:

• An inclusive mindset

• 4+ years of experience in web content management or relevant Digital Marketing, eCommerce, Brand marketing areas

• Good understanding of campaign planning and publishing workflows, used to manage the seasonal content calendar and coordinate weekly releases with developers and stakeholders across multiple regions.

• Good understanding of project and task prioritisation, applied to manage simultaneous web content updates, campaign needs, and localisation requirements within a structured publishing calendar.

• Good understanding of content localisation and multilingual coordination, enabling the role to deliver regionally relevant web content across supported languages and ensure consistency in tone and structure.

• Good understanding of balancing product and brand storytelling, used to shape web journeys that reflect Patagonia’s commercial goals, environmental values, and regional priorities.

• Good understanding of CMS tools and front-end collaboration, applied to prepare and structure content for publishing, troubleshoot layout issues, and work effectively with front-end developers to ensure accurate implementation across the site

• A love of the outdoors

• An interest in saving our home planet and making a positive impact through your work

Other important details:

• This is a temporary full-time position based in Amsterdam to support the team for 8 months starting from May 2026.

• We have a hybrid work model, working from home for maximum 3 days per week

• We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role.

• To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/

At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.

At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.

As we are in business to save our home planet, we can only do this together.

Please make sure that your CV and cover letter are in English.

Disclaimer for recruitment agencies:

Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies