On - Senior Specialist – Event Marketing, Oceania - Melbourne

Team for Career Site

Marketing

In short

As a fast-growing global sports brand reaching millions of runners, On is leading the way in building an authentic community, with direct fan interaction at major sporting expos, run crews, cultural moments, own brand format events and retail grassroots activities. We are looking for a Senior Specialist, Events to strategically bring On events in Oceania to the next level. You will play an important role in organizing innovative event formats and partnerships for the local market. On is a brand built around movement that celebrates the human spirit in everything we do and the events team plays a key role in bringing our community together to celebrate our mission.

Your mission

– Define and drive the Oceania event strategy and annual roadmap, ensuring clear channel integration and alignment with brand and commercial priorities.
– Lead the end-to-end development and execution of brand events, grassroots events, DTC Retail events, and B2B events.
– Drive crucial cross-functional collaboration, partnering with Sales, Marketing and Tech Reps, to create innovative, unified brand experiences.
– Partner with the Global Events team to translate global event toolkits and frameworks into actionable, localized activation plans, ensuring consistency with global strategy while meeting local Oceania needs.
– Implement structured budget tracking and measurement frameworks, defining key performance indicators (KPIs) and making data-informed trade-offs to ensure strategic return on investment
– Lead external agency strategy and management, ensuring the right production and creative partners are in place for scalable, premium execution
– Manage the onboarding process of all third party Event vendors, including briefing documents, contracts, estimates, and relevant Campaign assets.

Your story

– You bring 8+ years of functional experience in events marketing or brand experience, and are considered to have a creative mindset and solution-oriented way of thinking.
– You have experience in planning and executing events that directly support commercial outcomes, brand initiatives, wholesale partner initiatives, and strategies that drive awareness, conversion, and sell-through.
– You possess strong financial acumen and ownership, with proven success managing and allocating complex, multi-million-dollar budgets, including planning, tracking, and leading reconciliation.
– You demonstrate autonomy by independently identifying opportunities, challenging the status quo, and taking ownership of unconventional approaches that deliver results and create value for the team.
– You are comfortable with taking complex decisions and balancing necessary trade-offs under pressure, consistently driving high-impact solutions and always delivering the WOW.
– A positive spirit, you guide, direct and inspire those around you. You see yourself as a partner to your teammates and want to help them achieve their true potential

Meet the team

The Marketing team brings On’s mission to ignite the human spirit through movement to life across Oceania. Our team includes B2B Marketing, DTC Retail Marketing, Events and Athlete Management, working together to build meaningful brand experiences across both On-owned and partner touchpoints. The team fosters a culture of continuous learning and holistic well-being, supporting each member to build their best self.