On - Senior Director of Brand, Olympics (LA28) - New York

Team for Career Site

Marketing

In short

Directors of Brand at On define the long-range vision for marketing within a specific scope. In
this instance, this role focuses on our cross-functional preparation for all things Olympics
(LA28). They do this in partnership with others in the org, including our product vertical leads,
commercial leads, North American leadership, and event leadership. They then see through
this vision to execution in partnership with our internal marketing team, seeking to raise the bar
on our incredibly successful approach to Paris 2024.

In the case of the Senior Director of Brand, Olympics, you will act as the managing director
for the brand for all things Olympics. What is our overall vision for this activation – from brand
campaign, to product creation and integration, to on the ground partnerships and physical
locations. You are the hub within a spoke system, setting the vision for how this all will work
and bringing the org together to make it happen. But you are also the type of leader who gets
into the details, working on programming and planning, physically in person ensuring
everything comes to life as imagined.

Your mission

– Set the Vision: You will need to define not just where we want to get to, but how we intend to
get there on the road to LA28. These plans won’t be built alone – you’ll have the support of
product, brand strategists, and the commercial team – but you will need to architect them in
detail. And to drive organizational buy in, you’ll need to align senior leadership and regions
around your vision.

– Drive Marketing Excellence: You need to be the voice of the brand, business, and consumer
in every review – the one identifying when you believe an idea will succeed, when it won’t, and
where there are opportunities to improve it.

– Report to Evolve: We aim to measure, not just to understand, but to evolve. We’re a fast
growing brand and there are many opportunities for growth. How do we use measurement to
help us identify new opportunities we should take advantage of, and others we should ignore?
How do we use insights to rapidly change how we go-to-market, improve creative
performance, and create new consumer connections? And how do we turn this into value not
just for marketing, but commercial and product teams as well?

Your story

On emphasizes hands-on skills across all departments. For this role, we’re looking for an individual who excels at research, planning, collaboration, storytelling, and execution. You need to be at the center of a team that contributes to the plan, knowing when to pull in the right person to help you build it. But you also need to be the one to stand up for the vision, communicate it, and know when it’s time to evolve based on new information.

You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential.

– 12+ years of brand marketing experience on both the brand and agency sides,specializing in global consumer brands within sportswear or related industries.
– Must have a minimum of 5 years in a managerial role, leading teams.
– Must have experience
leading long-term vision setting within a Sportswear or Fashion brand.
– Multiple years of experience in the world of sportswear working directly with product
teams to architect long-term plans.
– A higher education degree (bachelor or above) in Business Administration, Marketing or any other related field; or similar experience
– Experience running a wide variety of marketing programs, campaigns, and launches
that have successfully scaled globally and across channels
– Strong understanding of the premium lifestyle, sportswear and training market and its
opportunities
– Curious personality who likes to challenge the status quo, has a drive to constantly
improve and a passion for innovation: Staying up to date on new, innovative media
activations, ideas, and platforms that would appeal to our target consumer
– Strategic mind balanced with a hands on entrepreneurial approach
– Growth mindset where the brand enables commercial success and vice versa
– The confidence to think and act independently, present your vision to the wider
organization and have a clear stance on how to grow your category also towards senior
management
– An understanding of youth culture and mindset
– Strong believe that most problems are actually opportunities
– Good presentation skills, comfortable on stage, presenting your category vision in front
of larger audiences (internally & externally)

Meet the team

You’re part of the Brand Management team at On reporting to the CMO. We expect you to both
lead and collaborate – the role will work cross functionally within the marketing team, product
team, commercial team, and beyond. You will function on your own at the start, but assemble a
cross functional team to bring this to life.

We fully expect you to start with personal knowledge and experience in the sportswear or
fashion category. You need to have a passion for sport, but also lifestyle, and understand what
it means to be premium in both of these spaces. You should obsess over the performances of
elite athletes, the innovations that make them possible, the details of the latest brand
collaborations, and devour analysis on this industry and our competitors.

We want you to bring an entrepreneurial spirit to your role and your work. Question the
status-quo, but be ready to build the new, and bring your unique perspective into the
conversation.