Lifestyle Sales Representative Germany Packs  (Eastpak, JanSport & Kipling /mfd)

Are you ready to shape the future of three iconic lifestyle brands?

We’re looking for a passionate and driven Lifestyle Sales Representative to join our Packs team, representing Eastpak, JanSport, and Kipling across key markets in the GAS region.

These three distinct brands are united by a shared spirit of self-expression, discovery, and resilience. Together, we celebrate individuality and inspire people to move through life with confidence and purpose.

This position is based in Hamburg , Germany.

Let’s talk about the role!     

As a Lifestyle Sales Representative, you will play a key role in driving the growth of Eastpak, JanSport, and Kipling Brands in one of our most strategic regions.

You will manage a defined portfolio within Germany, with a strong focus on the northern region and its lifestyle-driven distribution landscape, reporting to the Senior Sales Manager GAS.

Acting as the voice of the market, you will identify and unlock opportunities across sales, marketing, and product, ensuring strong local execution aligned with the wider EMEA strategy. Your goal is to meet and exceed seasonal and annual targets while driving sustainable growth. A key priority will be to develop existing accounts while expanding into new lifestyle channels, increasing brand presence and reaching new consumers.

How You Will Make a Difference

You will achieve this in the following pillars by:

Strategy

• Build strong, long-term partnerships tailored to local market dynamics

• Own and drive the regional account strategy, aligned with EMEA Go-To-Market priorities

• Analyze market trends, competition, and consumer behavior to identify growth opportunities

• Strengthen brand visibility and storytelling at point of sale

Revenue

• Deliver against sales and profitability targets

• Develop and execute account-specific plans

• Drive sell-in and sell-through performance across the region

Process & Distribution

• Execute the seasonal Go-To-Market process with strong local adaptation

• Build relationships with key decision-makers and influencers

• Shape distribution and assortment strategies to support brand positioning and growth

Skills for Success

We’re looking for someone who brings:

• 3-5 years of experience in lifestyle sales (bags, backpacks, luggage, apparel) in Germany

• Willingness to travel up to 80% of the time

• Strong influencing skills in a matrix environment

• Strategic mindset with attention to detail

• Excellent relationship-building, negotiation, and communication skills

• Strong planning and prioritization abilities

• Hands-on, collaborative approach with a strong drive to succeed

• Proficiency in Microsoft Office

• Fluent in German and English

This post is not eligible for relocation

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• A discount of 50% on all VF brands

This post is not eligible for relocation support

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you! Apply, visit vfc.com, Eastpak.com or follow us on our LinkedIn and Instagram pages, see you there!