Patagonia - Internal Communications Manager (f/m/d) - Amsterdam

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Your role:

We’re in business to save our home planet. This role serves as a community and culture catalyst. It ensures our employees are not only informed about company strategy, priorities, and updates, but are also actively engaged around what we do and what we care about in sports, product, environmental activism, people, and justice and belonging, creating connections through stories and experiences between what’s happening day to day in our responsible business and our broader purpose to save our home planet.

This role owns the EMEA internal communication and engagement agenda and plays a leading role in shaping how our culture, priorities, and changes are experienced by employees across the region.

Main tasks:

• Internal communication agenda & channels: develop and own the EMEA internal communications roadmap and multi-channel approach (town halls, newsletters, lunch talks, intranet etc.) in line with global Internal Communications direction. Set priorities, sequencing, and cadence for internal communications across EMEA, with clear decision-making authority on what, when, and how we communicate. Own and evolve internal communication channels, optimizing frequency and format to foster connection, dialogue, and clarity for employees across all functions and locations in EMEA.

• Content, narrative & messaging: in partnership with the EMEA Leadership Team, EMEA functional teams, and global Internal Comms, curate and shape a clear, cohesive EMEA narrative around strategic priorities, annual goals, business and impact updates, product, sport communities, environmental activism, our people, and justice and belonging. Ensure consistent, human, and accessible messaging that helps employees understand how their work connects to company goals and impact and simplifies complexity rather than adding to it. Actively apply a justice and belonging lens to messaging, tone of voice, and storytelling.

• Leadership communication & advisory: partner closely with the General Manager, ELT, and global Internal Comms teams to craft internal messaging, talking points, presentations, FAQs, and narratives for key business, organizational, and cultural moments. Act as a trusted advisor to leaders, helping them communicate with empathy, clarity, and credibility—especially in moments of change or uncertainty.

• Culture activation, engagement & storytelling: develop and own the EMEA internal engagement roadmap. Design and deliver immersive experiences, events, and storytelling moments that bring our culture, values, product, sports, environmental activism, and justice and belonging commitments to life. Create meaningful opportunities for two-way dialogue, listening, and feedback about internal comms and engagement, and ensure insights are reflected back

• Change & transformation communication: partner with the ELT, People, Culture + Justice team, and global Internal Comms to lead strategic approach to communication for major initiatives, transformations, and organizational change. Go beyond message delivery to support how change is experienced—building trust, reducing uncertainty, and helping employees and leaders make sense of what’s changing and why.

• Team leadership: Lead, coach, and develop one direct report through clear goal setting, feedback, and ongoing coaching. Create focus and clarity, balancing strategic work with thoughtful execution.

What we’re looking for:

• An inclusive mindset

• Strong connection to Patagonia’s purpose and values

• Minimum 7 years’ experience in internal communication, employee engagement, or organizational communication, ideally in a senior or regional role within a purpose-driven organization

• Strong expertise in multi-channel communication strategy and channel innovation

• Demonstrated experience advising senior leaders and coaching executives on communication

• Advanced storytelling skills, with the ability to translate complex business information into human, relatable narratives

• Excellent written and verbal communication skills

• High level of cross-cultural sensitivity and experience working across diverse European cultures

• Strong event design, experiential marketing, or engagement activation skills

• Strong relationship-building skills, with the ability to navigate complexity and competing priorities

• Strong facilitation and collaboration skills, bringing stakeholders to alignment

• People leadership experience, with a coaching mindset

• Deep connection to Patagonia’s purpose, values, and business

• Strong comfort with communication technology and digital tools

• Sound judgment, discretion, and calm presence in sensitive or ambiguous situations

What Success Looks Like:

• Employees across EMEA have a clear understanding of company priorities, strategy, and how their work connects to our purpose

• Leaders are aligned, well-prepared, and confident in communicating with their teams

• Internal communication feels intentional, human, and focused—not noisy or fragmented

• Employees feel informed, connected, and engaged with Patagonia’s culture, products, activism, values

• Moments of change are handled with transparency, care, and credibility

Other important details:

• This is a Full-time position based in Amsterdam

• We have a hybrid work model, working from home for maximum 3 days per week

• We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role.

• To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/

At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.

At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.

As we are in business to save our home planet, we can only do this together.

Please make sure that your CV and cover letter are in English.

Disclaimer for recruitment agencies:

Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies