On - Global Head of Brand Creative Apparel - Zürich

Team for Career Site

Marketing

In short

Apparel is one of the key pillars of On’s brand where our performance heritage meets the fashion world. It’s how we explore fashion through the lens of movement, redefining what performance means beyond sport. Our apparel projects connect our innovation in design, materials, and function to the worlds of fashion, art, and contemporary culture.
As Head of Brand Creative, Apparel, you’ll help translate our product design vision into our brand’s creative language, across our campaigns and brand initiatives.

Your mission

– Lead multidisciplinary creative teams composed by copywriters, art directors, graphic and spatial designers.

– Collaborate closely with product, commercial and brand strategy, translating On’s product creative direction and vision into brand creative platforms that resonate across different communities.

– Direct high-impact campaigns and collaborations, partnering with globally relevant talent, designers, and cultural voices.

– Champion creative excellence across every touchpoint — from imagery and film to retail, collaborations, and digital experiences.

– Inspire and lead with clarity, curiosity, and conviction, nurturing creative ambition across the studio.

Your story

– You are a creative mind rooted in fashion, design, and culture, fluent in how aesthetics and meaning drive brand desire.

– You bring 15+ years of experience leading creative campaigns at the intersection of fashion, lifestyle, and culture — ideally within global premium or luxury brands.

– You’ve shaped campaigns and creative systems that shift perception, blending conceptual depth with strategic clarity.

– You think beyond category — exploring architecture, art, and sound as part of brand expression.

– You are both storyteller and system builder, balancing creative vision with attention to craft.

– You move fluidly between concept, direction, and leadership — from ideation rooms to sets to executive presentations.

– You lead with empathy and precision, building environments where creativity thrives and boundaries are redefined.

Meet the team

The On Creative Studio is the heartbeat of the brand — a global collective of thinkers, makers, and dreamers redefining performance for a new era. Within it, PAD is our most expressive space: the bridge between sport and culture, where creative experimentation meets commercial ambition. It’s a laboratory for ideas that move — from core PAD franchises like the Cloud, to lifestyle expressions born from performance sports such as tennis, to partnership-led stories that shape how the world sees On. You’ll work alongside some of the most forward-thinking designers, strategists, and storytellers — shaping not just how PAD looks, but what it means.