INSIDERS with Eddy Ferhi Head of Marketing France at ASICS Eddy Ferhi’s path to Head of Marketing at ASICS France is anything but conventional. A former high-level ice hockey player turned sales professional, he built a career shaped by intellectual curiosity, a willingness to grow beyond comfort zones, and a deep respect for what it […]
INSIDERS with Christian Schneidermeier Director at European Outdoor Group Christian Schneidermeier spent 25 years at Ortovox, building the iconic mountain sports brand from a niche product into an industry reference. Last year, he took on a new challenge as Director of the European Outdoor Group (EOG), the pan-European organization that brings together brands, retailers, and […]
INSIDERS with Galahad Clark CEO at Vivobarefoot Vivobarefoot was not born from a market opportunity. It was born from a conviction, and a refusal to accept the status quo of the footwear industry. Founded by Galahad Clark, the brand challenges one of the most deeply rooted assumptions in sport and lifestyle: that modern shoes are […]
INSIDERS with Gilles Galoux CEO at Baouw Today, we’re looking at Baouw, the French organic sports nutrition brand disrupting the industry. To understand how you go from 20 years in food manufacturing to creating an engaged outdoor brand, we sit down with Gilles Galoux, CEO and co-founder. Since its launch in 2017, Baouw has established […]
INSIDERS with Dean Aaron Sievers Community & Event Manager at CEP The running gear market is evolving rapidly as brands push the boundaries between technology and performance. In this dynamic landscape, CEP stands out by bridging medical expertise with athletic innovation. Founded as a compression specialist within the MEDI Group, CEP recently transformed with a […]
INSIDERS with Martin Guillet & Grégoire Puget Marketing Manager & Country Head France at Buff The market for outdoor and trail running accessories is rapidly evolving, with sustainability and product innovation at the forefront. As consumers seek performance and versatility, brands that combine authenticity with modern agility stand out. BUFF, founded in 1992 in Catalonia, […]
INSIDERS with Bart van Driel International Sales Manager Northern Europe for Julbo From a tiny village in the Jura Mountains to outdoor playgrounds all over the world, Julbo has built its reputation by sticking to one thing: protecting eyes and heads, whatever the terrain or the conditions. Founded in 1888, the brand carries a strong […]
INSIDERS with Christoph Engl CEO at Oberalp Group Mountains aren’t just a market for Oberalp. They’re an obsession. A lifestyle. A philosophy that drives every decision from product development to retail strategy. Christoph Engl, CEO of Oberalp Group, leads a portfolio of six mountain-focused brands (Salewa, Dynafit, LaMunt, Evolv, Wild Country, and Pomoca) with one […]
INSIDERS with Jeroen MEIJER Senior Marketing Manager EMEA at KEEN KEEN doesn’t fit neatly into a box. And that’s exactly the point. The Portland-based brand has spent two decades building credibility in outdoor, from iconic technical sandals to serious hiking gear, while quietly becoming a lifestyle staple in markets like Japan and the UK. Now, […]
INSIDERS with Peter CABLE Head of Running at Scott How many brands make bikes, skis and running shoes? Not many. Scott is one of them, and that creates both opportunities and challenges. Peter Cable’s job as Head of Running is to make sure the running division benefits from being part of a bigger sports brand […]