INSIDERS with Christoph Engl CEO at Oberalp Group Mountains aren’t just a market for Oberalp. They’re an obsession. A lifestyle. A philosophy that drives every decision from product development to retail strategy. Christoph Engl, CEO of Oberalp Group, leads a portfolio of six mountain-focused brands (Salewa, Dynafit, LaMunt, Evolv, Wild Country, and Pomoca) with one […]
INSIDERS with Jeroen MEIJER Senior Marketing Manager EMEA at KEEN KEEN doesn’t fit neatly into a box. And that’s exactly the point. The Portland-based brand has spent two decades building credibility in outdoor, from iconic technical sandals to serious hiking gear, while quietly becoming a lifestyle staple in markets like Japan and the UK. Now, […]
INSIDERS with Peter CABLE Head of Running at Scott How many brands make bikes, skis and running shoes? Not many. Scott is one of them, and that creates both opportunities and challenges. Peter Cable’s job as Head of Running is to make sure the running division benefits from being part of a bigger sports brand […]
INSIDERS with Céline PANIZZI Regional Director, EMEA & APAC at NÄAK In recent years, the sports nutrition market has been booming. More races, more runners, longer distances and an increasingly professional practice. Sports nutrition brands are multiplying and growing fast. Among them, there’s one that’s been making waves in Europe for over 3 years now: […]
INSIDERS with Kevin Croq Country Leader France & Benelux at Suunto Today we’re diving into SUUNTO, the Finnish company and international leader in outdoor wearables. To explore the brand’s world, we sat down with Kevin Croq, recently promoted to Country Leader France & Benelux. We met Kevin in Amsterdam during The International Running Expo, where […]