Today, we dive into inspiration. Whether you’re embarking on your professional journey or have been on one for years, the desire for purpose, a job that ignites your motivation each morning, is universal. Ben Sooprayen, Senior Brand Marketing Manager – Action Sports at Vans, a VF company, exemplifies finding one’s calling. Ben always burned for […]
The world of sales in the running industry is still a male-dominated field, but with many brands focusing on female customers, women in sales are more in demand than ever. This is also the case at Altra Running, part of the VF Corporation. Nils Grote, Sales Manager at Altra, is developing the brand in the […]
Remember the days when E-Commerce and Online Marketing used to be mutually exclusive? Nowadays, both departments are often completely entwined in a full-force digital team. Over the last two years, Eastpak, part of VF Corporation, is one of those brands setting their strategy to focus on digital-first. Their employees in Online Marketing and E-Commerce have […]
Wouldn’t it be nice if outdoor brands shared concrete strategies on doing good for the environment? Sharing insights into new technologies of producing materials more eco-friendly? Together, ensuring that carbon emissions decrease a lot faster, and product development becomes more and more sustainable to combat climate change. It’s a mission already realized across nations, with […]
Content Marketing has reached a new peak in significance. It has become more than a marketing tool to distribute product information in a clever way but has developed itself to be the heart of a company. With digital transformation evolving, content can now reach people wherever they are, in all forms possible. In their process […]
Digital Transformation can be found on almost every company’s agenda that wants to stay relevant with technology advancing further and further each year. Transforming doesn’t only require new technologies, updated and innovative business strategies, but an overall change of a company’s mindset and culture. Successful digital transformation relies on a top-down approach with backing from […]
We asked David Mateo, Product Designer and Stylist at David Mateo Design how he made the switch from employed to self-employed. While we mostly thought about getting an insight into his daily life as entrepreneur, this interview turned out to be an inspirational guide for aspiring Design Entrepreneurs. So: This interview is for (Product) Designers […]
The North Face is the largest outdoor brand in the world, not only in regards to their gear and products, but especially in terms of a strong identity. They are not plainly selling products, but have managed to create a voice that communicates their values of Authenticity, Empowerment, Perseverance and Environmental Responsibility. The North Face […]
Introduction Your Job / Company Name: CEO, Alavie SAS (March LA.b) Your Field of Profession: Luxury Goods & Jewelry Your Company (Idea) in 2-3 Sentences: Simple elegant affordable watches made in France Careerwise, what have you been doing before you got self-employed? I was a business unit manager in the Quiksilver group. What was your […]
Hanane Sabri, Marketing Director of Kipling, part of VF Corporation, in Hong Kong, has been working in the sports & fashion business for more than 20 years. While this is impressive on its own, it is even more so considering Hanane’s background: Before starting her business career, she used to be a French athlete who […]