Employer branding is the new Talent Acquisition
Treat your employer brand like any other brand.
Attracting top talent isn’t a one-time mission. It’s a long-term investment in your employer brand.
Just like consumer brands constantly build awareness and consideration, companies must nurture their employer brands year-round to:
1️⃣ Be credible when proactively searching for specific talent.
2️⃣ Stay top of mind when great candidates look for their next move.
See the full picture of your employer brand exposure
Let’s use the PESO framework, the same model marketing teams rely on to map every visibility opportunity:
Paid
Corporate culture campaigns, whether digital or out-of-home
Earned
Third-party media coverage about what it’s like to work in your company
Shared
Employee advocacy, when your people spontaneously share your story on LinkedIn
Owned
Your career site and corporate social media channels
What most employer brands are missing? Earned and Shared media.
Yet they’re essential, especially when 57% of candidates no longer trust “owned” channels like career websites or corporate social media, which they see as overly polished versions of reality.
Sportyjob: your best ally to showcase your employer brand
That’s where Sportyjob, the #1 media platform for employer brands in the sports and outdoor industries, steps in.
We help companies strengthen their reputation and visibility all year round by connecting them with a highly engaged audience of sports and outdoor professionals.
As an independent and editorial media, we share your stories and spotlight your best HR initiatives, from inspiring employee testimonials to impactful projects, across our platforms (blog, social media, newsletter).
They already trust us
