Deckers Brands - Trade Marketing Manager – HOKA - Madrid

Trade Marketing Manager – HOKA

At Deckers Brands we don’t just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential.

We want to positively impact the world, whether that be with our Do Good and Do Great community involvement, or through employing sustainable business practice and socially responsible operations. How we continue this journey is down to our 3,000 strong global team, across our brands. No matter where you are based within our team, we are committed to helping our people thrive.  We will offer you a generous employee benefits package, as well as health, wellness, and career development support.

The Role:

As the Trade Marketing Manager Iberia, you will bring the HOKA brand to life across wholesale environments in Iberia, with a primary focus on Spain. You’ll develop and execute consumer-led trade marketing strategies, retail experiences, and seasonal Go-To-Market plans that strengthen brand awareness, build brand distinction, and support commercial growth. You’ll work closely with Commercial, Community, Retail, and key wholesale partners to translate HOKA brand stories and product priorities into compelling consumer touchpoints across in-store, window, digital, and partner channels. You’ll lead trade initiatives, retail activations, and Field Experience teams while continuously identifying opportunities to deepen HOKA’s connection with consumers and communities.

Your Impact:

• Build HOKA’s brand presence across Iberia by delivering premium wholesale experiences, impactful trade marketing programs, and compelling seasonal brand activations
• Bring seasonal brand and product stories to life across wholesale environments, creating consistent and inspiring consumer experiences both in store and online
• Translate consumer, retail, and market insights into locally relevant activations that strengthen brand distinction, increase engagement, and support conversion
• Champion the HOKA brand across every retail and wholesale touchpoint, ensuring premium execution and a strong connection to running, sport, and lifestyle communities
• Develop and execute seasonal trade marketing and Go-To-Market plans in partnership with Commercial and Marketing teams, aligned with brand priorities and business objectives
• Partner with key wholesale accounts to identify opportunities that increase brand visibility, product education, consumer engagement, and sell-through
• Manage trade marketing investments, external partners, and agency relationships, ensuring effective execution, budget discipline, and measurable return on investment
• Collaborate with Commercial, Community, Retail, and Brand Marketing teams to deliver integrated plans across priority cities, including Madrid and Barcelona
• Lead, inspire, and develop the Field Experience team and the assistant trade marketing manager, ensuring clear priorities, strong execution standards, and alignment with brand and commercial objectives
• Create clear ways of working, calendars, toolkits, and reporting routines that enable high-quality delivery across accounts, partners, and internal teams
• Establish measurement frameworks for all initiatives, evaluating performance, capturing learnings, and continuously improving impact
• Build trusted relationships with internal and external stakeholders, influencing across functions and acting as a collaborative, solutions-focused leader

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

Who You Are:

• You are a highly organised and commercially minded self-starter who takes ownership and delivers results
• You understand how to balance creativity and innovation with commercial objectives and measurable business outcomes
• You are a strong relationship builder who can confidently engage with stakeholders at all levels, both internally and externally
• You have excellent planning, project management, and communication skills with exceptional attention to detail
• You are passionate about creating memorable consumer experiences that strengthen brand affinity and drive growth

We Would Love to Hear from People with:

• Demonstrated experience in trade marketing or related field
• Experience leading a team is a plus
• Retail footwear, fashion, sporting goods, or lifestyle brand experience is a plus
• A strong understanding of omnichannel marketing and consumer engagement strategies
• Experience managing marketing budgets
• Proficiency in Microsoft Office applications

What We Will Give You:

• Competitive Pay and Bonuses – We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued
• Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities – Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development – Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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