VF Corporation - Senior Specialist, Influencer & Community - Antwerp

Kipling EMEA is looking for an exceptional Senior Specialist, Influencer & Community (EMEA) to join our Marketing team based in Antwerp, Belgium.

We’re a global bag and accessories brand on a mission to lighten your day and empower you to live your best life. Our iconic designs are built on almost 40 years of innovation and crafted from lightweight, durable nylon. We combine functionality with effortless style to create timeless and versatile on-the-go essentials that follow you everywhere, every day. From the city to the beach; the playground to the office – and everywhere in between!

Let’s talk about the role!     
You will play a critical role in transforming Kipling’s influencer strategy from campaign-led to relationship-driven, helping elevate the brand and connect with a more mature, style-conscious audience across key European markets. Your main objective in this role is to build and lead a premium influencer and cultural network for Kipling across France, UK and Germany, shifting from one-off campaigns to long-term partnerships that elevate brand perception and connect with a more mature, lifestyle-driven audience.

This role plays a key part in repositioning Kipling through a more curated, strategic and brand-driven influencer approach.

Key responsibilities

1. Network & Ecosystem Building

• Build, grow and maintain a high-quality network of influencers, tastemakers, PR contacts and cultural profiles across key markets: France, UK and Germany

• Leverage existing personal network and proactively identify new talent aligned with Kipling’s positioning

• Focus on more mature (30–50), lifestyle-oriented female profiles, beyond traditional Gen Z influencer pools

• Develop a long-term talent ecosystem, moving from transactional collaborations to strategic partnerships
   

2. Influencer Strategy (A–Z Ownership)

• Own influencer strategy end-to-end: talent sourcing, outreach, negotiation, briefing, execution and reporting

• Define market-specific strategies for FR/UK/DE while ensuring regional consistency

• Integrate influencer into broader brand, content and campaign strategy in close collaboration with Global teams

• Balance brand-building objectives with performance where relevant
   

3. Long-term Partnerships & Ambassador Programs

• Design and implement ambassador programs and repeat partnership frameworks

• Build a scalable regional talent pool for ongoing engagement

• Track and optimize long-term partnership value (not just campaign metrics)

• Ensure strong, professional relationship management with partners
   

4. PR & Cultural Integration

• Work closely with PR teams to connect influencer activity with earned media, events and cultural moments

• Activate profiles at the intersection of influence, media, lifestyle and culture (e.g. editors, stylists, creatives, entrepreneurs)

• Drive a more editorial and premium approach to influencer marketing
   

Profile Requirements

Experience

• 5+ years in influencer marketing, PR, talent partnerships or related fields

• Proven experience working with premium, lifestyle or fashion brands

• Strong track record of building long-term influencer programs and partnerships

• Experience across multiple European markets (FR/UK/DE strongly preferred)
   

Network & Expertise

• Established personal network of influencers, agents, PR contacts and cultural profiles

• Deep understanding of the European influencer ecosystem

• Ability to work with more mature talent and audiences, not only Gen Z creators

• Strong negotiation and relationship management skills
   

Education

A formal education and a university bachelor’s or master’s degree in economics, Management, Marketing, Fashion Business, or related fields is nice to have, but we are most interested in your overall experience and professional achievements. Ideally, you have at least 5 years of experience in a similar role.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well-being initiatives

• A discount card with 50% on all VF brands

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity 

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.