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Role Overview
・Formulate PR/Communications plan to increase awareness of Arc’teryx brand and expand its audience.
・Build relationship with media and manage KOLs/influencers to obtain effective media exposure.
・Lead communication with PR agencies and deliver effective press releases.
・Formulate media plans for NSO (New Store Opening) and large-scale events
・Support the development of advertising strategies.

Key Responsibilities

  • Formulate PR/Communication Plan based on Marketing calendar
  • Communicate with PR agencies and manage production/publication of all press releases
  • Liaise with Retail and eCom teams to develop and execute PR measures which lead to key concept sell-outs
  • Plan and execute media events
  • Budget management related to events.
  • Communicate closely with HQ marketing communication team, transmit information to your local team properly

Qualifications

  • 6+ years of PR/Communication experience
  • Language: Japanese (fluent), English (business level)

Type of person we are looking for

  • Great communication skill (both internally and externally)
  • Great writing skill
  • Creativity (interest in new technique/approach)
  • Capabilities of planning and implementation
  • Logical thinking
  • Project management skill (vendor/budget control)
  • Presentation skill
  • Analytics skill
  • Key stake holder management skill
  • “Get Things Done” mind set
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