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SGI Europe News
- Under Armour and NFL join forces again 31/03/2025Company and league have been apart for five years.
- Asics enters tennis collab with French fashion brand 31/03/2025For its first head-to-toe tennis colab, Asics has teamed up with French A.P.C.
- Intersport rolls out its football specialist store format, set to launch in up to 20 markets 31/03/2025The 1,200-square-meter store in Athens, Greece, includes an in-game presence partnership with EA Sports FC 25, a Puma Footlab initiative to engage Gen Z, and an indoor football court to test gear.