Outdoor Industry Jobs: Market Growth and Careers (2026)

Outdoor sports like cycling, hiking, climbing, and trail running are booming across Europe. The European outdoor equipment market exceeded $5 billion in 2024, with sustained growth expected through 2028.

Why outdoor is growing

The outdoor market’s growth is driven by eco-conscious consumers and post-pandemic lifestyle changes. According to the European Outdoor Group, participation in hiking and cycling grew by more than 12% since 2022, while e-commerce now represents around 40% of outdoor sales.

This trend is supported by sustainability-focused innovations and growing brand communities that link performance with purpose.

Jobs in demand

Outdoor brands are recruiting designers, product engineers, sustainability experts, and marketers with strong digital skills. Job postings in the category rose by roughly 6% year-on-year, showing a need for hybrid profiles that combine technical expertise with creative branding. Companies like Arc’teryx, Salomon, and The North Face are expanding their teams in product innovation and circular design to meet rising demand.

Skills and candidate expectations

Professionals in outdoor sports seek purpose and flexibility. They value employers who encourage active lifestyles and authentic company missions. Benefits such as remote work, community volunteering, and employee adventure programs enhance retention.

Surveys show that over 70% of outdoor professionals prefer working for brands whose values align with their personal ethics, especially regarding environmental impact and social responsibility.

Best companies to work for

Patagonia, Arc’teryx, and VF Corporation brands consistently rank as top employers in the outdoor space. Smaller innovators like Picture Organic and NNormal are also emerging for their transparent communication and commitment to eco-design. Across Europe, purpose-driven companies attract more applicants and see faster hiring for specialised roles.

The outdoor sector combines business growth with meaningful impact. For candidates, it’s a chance to live their passion; for employers, it’s proof that sustainability is now a competitive advantage.