On - Senior Lead – Brand Experience, GCA - Shanghai

Team for Career Site

Marketing

In short

The Brand Experience Senior Lead China is a strategic, entrepreneurial and dynamic marketer to take On to the next phase in China. You will partner closely with the local country team and Head of Marketing to craft and deliver the long term brand experience plan, authentically bringing to life On’s mission and shape the future of run culture in China. You will help find opportunities with our commercial team and business partners to grow brand awareness and sellouThe Brand Experience Senior Lead China is a strategic, entrepreneurial and dynamic marketer to take On to the next phase in China. You will partner closely with the local country team and Head of Marketing to craft and deliver the long term brand experience plan, authentically bringing to life On’s mission and shape the future of run culture in China. You will help find opportunities with our commercial team and business partners to grow brand awareness and sellout.

Your mission

– Shape On’s retail brand experience in China (encompassing retail marketing and visual merchandising). Collaborate with the APAC Brand Experience, APAC Creative Studio, China Marketing, and Store Design teams to adapt and implement innovative retail concepts—such as window campaigns and in-store storytelling—tailored to the Chinese market.
– Develop and execute integrated retail marketing and visual merchandising strategies across owned and franchise retail channels, using a strong analytical approach and a passion for creative storytelling.
– Drive impactful product and campaign launches across all China retail stores, ensuring high-quality execution.
– Manage all aspects of visual merchandising, including zoning plans, product display principles, and seasonal/campaign guideline development.
– Oversee the creation of all retail marketing materials and manage vendor/agency relationships to ensure all initiatives are executed to a high quality standard and on budget.
– Analyze sales data and customer feedback to identify trends and opportunities for improvement.
– Stay up-to-date on industry trends and best practices in retail marketing.

Your story

– Bachelor’s degree in Marketing, Business Administration, or a related field.
– 12+ years of experience in retail marketing and visual merchandising, with a sophisticated understanding of trend forecasting and brand storytelling. Experience in the sports or retail industry is preferred.
– An exceptional eye for creativity and aesthetics, with a proven ability to elevate a brand image through premium retail experiences.
– Demonstrated success in managing agency partnerships and driving results through external collaborators.
– Experience managing multi-channel retail experiences (owned and franchise) and executing integrated marketing campaigns that align with brand strategy to drive sales.

• A proven track record of developing and executing successful, high-quality retail marketing campaigns.
– Strong leadership and communication skills.
– Ability to thrive in a fast-paced, dynamic environment, adapting quickly to change and driving innovation.
– Willingness to travel up to 20%, based on business needs.
– Fluency in both Mandarin and English.

Meet the team

As a sports brand that is born in the Swiss Alps and with running at its core, the China team at On is a fast-paced place to be with a great desire to explore. We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products – so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!
We’re big thinkers and change-makers, constantly reinventing how we do things – questioning the status quo and finding new ideas to try as inspiration strikes us.