On - Head of Marketing, Japan - Yokohama

Team for Career Site

Marketing

In short

On is ready to welcome a new Head of Marketing for Japan who will act as an essential member to help drive the company’s goals and success. This role will play an integral part in sharing the story of On by leading a diverse and energetic Marketing team. In addition, this role will be responsible for evaluating and developing Marketing strategies while always thinking one step ahead.

Your mission

– Develop marketing strategy and implement global marketing campaigns to the Japanese market, aligning with brand and business objectives.
– Oversee global and local campaigns, social media operation, public relations initiatives, and retail marketing efforts to increase brand awareness and support business growth
– Work closely with the sales team to drive B2B marketing strategies to establish and maintain strong partnerships with account partners
– Analyze market trends and consumer insights to design marketing and promotional activities.
– Prepare and manage quarterly and annual budgets for the Marketing department
– Ensure On’s brand and story is compelling and consistent across all channels / consumer touch points and aligned with internal Marketing strategies
Identify opportunities for On to reach new market segments (beyond the running communities) and expand market share
– Collaborate with cross-functional teams including sales, e-commerce, merchandising, retail, and customer service to ensure cohesive marketing efforts.
– Lead, mentor, and build a high-performing marketing team, fostering a culture of creativity and collaboration.
– Monitor and report on marketing performance metrics, adjusting strategies as needed to achieve business goals.
– Stay abreast of industry trends and innovations to leverage new opportunities and stay competitive.

Your story

– Over 15 years of experience in marketing, preferably within the sports industry in Japan.
– Proven track record of developing successful marketing strategies and campaigns.
– Strong knowledge of social media, PR, retail marketing, and B2B marketing.
– Exceptional leadership skills with experience in team management and development.
– Ability to work in a fast-paced, dynamic environment with a results-driven approach.
– Exceptional written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively both in Japanese and English, additional APAC language skills will be a plus.

Meet the team

As a sports brand that is born in the Swiss Alps and with running at its core, the Japan team at On is a fast-paced place to be with a great desire to explore. We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products – so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!
We’re big thinkers and change-makers, constantly reinventing how we do things – questioning the status quo and finding new ideas to try as inspiration strikes us.

This role is based in Yokohama, Japan.