Salomon - Epicenter Lead Los Angeles W/M - Los Angeles

Job Description

OVERVIEW 

The Epicenter Leader is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking and product feedback. In addition, the Epicenter Lead is responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating demos, trials, and events. The Epicenter Lead is responsible for supporting the growth of the Salomon business in Southern California, with a focus on Los Angeles and extending out as directed.

SCOPE OF WORK: Run and Outdoor (50%), Sportstyle (50%) Priorities defined seasonally by manager.

WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY:

• Hybrid work schedule
•  A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays
• Half-day Fridays for 6 months of the year
• An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
•  “Powder Bell” powder days throughout the winter season
• Complimentary gym membership and resort season pass to local locations & mountains
• Opportunities to engage in the community and with industry partners

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Community Marketing 

• Plan and execute consumer events that focus on new product demos
• Build brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How to Trail Run
• Workshops, run clubs, hike clubs, product launches).
• Support national & sponsored events in territory as requested
• Collaborate with sales agencies at agreed upon consumer trial events & experiences
• Manage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelines
• Work with community ambassadors to support review generation on salomon.com
• Execute marketing activations with our specialty dealers and key accounts in epicenters

In-Store Experience/ Shopper Marketing

• Execute training and incentive toolbox that builds brand advocacy and supports our recommendation strategy
• Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions
• Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and
• Consumer initiatives
• Support sell-through contests with identified accounts
• Execute point-of-purchase displays and support merchandising guidelines in store
• Ensure campaigns are executed in alignment with the consumer calendar

Digital

•  Maintain local events on sport pages of website
• Support review strategy by working with community ambassador team
• Support digital toolkit distribution and usage with specialty accounts
• Provide local epicenter content and educational copy (ie: “How-To” Videos) as requested
• Other projects to be assigned

Tracking and Reporting:

• Manage travel expenses and local marketing budget as assigned
• Use identified tracking tools for KPIs as directed (example: Replsy, Experience Platform, Seasonal Playbooks)
• Create and maintain a comprehensive list of all community ambassadors / shop pros by sport and category. This should include
•  contact information, products used and social channels
• Lead, manage, and help create a return-on-investment model for community ambassadors

 

Qualifications

QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 1-3 years practical experience in the running, outdoor and/or sneaker industry is preferred
• B.S. or B.A. In Business, Marketing or related field, or equivalent combination of education and related experience
• Planning, organizing and preparation
• Presentation skills
• Strong self-awareness and ability to work with a diverse group of stakeholders
• Excellent communication skills and accountability in a remote position
• Self-motivated with the ability to manage multiple projects at once
• Budget management
• Passionate about their sport practice

 

Additional Information

Permanent Contract, Full Time

Job Based : Los Angeles

Salary Range: At the time of this posting, the estimated salary pay range from $60,000 USD to $70,000 USD. This range varies depending on the market location and type of store. Individual pay within this range will be determined based on factors such as job-specific skills, relevant experience, education, and training. 

 Please note that the mentioned pay range represents the base pay only and does not include our competitive bonus program and benefits package. 

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.