Patagonia - Community Marketing and Impact Coordinator Benelux and Emerging Markets (f/m/d) - Amsterdam

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Your role:

We are in business to save our home planet. Your role will contribute to this purpose by leading the planning and execution of all local marketing and enviro efforts, ensuring that all communications and activations will be implemented according to the Patagonia EMEA business strategy. This role is the key liaison between EMEA strategy and local implementation/production and must ensure that the three key areas of the function are supported to the required level: Brand Marketing, Wholesale Marketing and Enviro.

 

Main tasks:

• Work closely with the Regional and the EHQ Marketing and Enviro Teams to secure local – Benelux 60% and Emerging Markets 40% – execution of global and EMEA campaigns.

• Work with all stakeholders – marketing, enviro, and sales – to create local marketing & enviro strategies – in support of the EMEA business strategy.

• In partnership with the Community Marketing & Impact Manager Southern Europe & Emerging Markets and the Local Sales Team define detailed local marketing plan.

• Manage local budget for Brand Activation, Wholesale Marketing, Marketing Contribution, Seeding and Place Of Purchase (POP), ensuring timely and on-budget execution of local marketing plans.

• Handle requests from key accounts and local dealers for Place Of Purchase (POP), window campaigns, online content and store events and ensure on-time deployment.

• Lead the production and execution of local events such as Worn Wear, film screenings, panel discussions and enviro events.

• Lead the measurement and evaluation of local marketing activities.

• Support local partnerships with institutions, ambassadors, and NGO networks; build a strong community of NGOs and activists.

• Be connected to the key environmental issues of the country and recommend how Patagonia can best engage.

• Lead the 1% for the Planet granting process for local groups.

• Support local 1% for the Planet grantees with their Patagonia Action Works (PAW) needs.

What we’re looking for:

• A love of the outdoors

• An interest in saving our home planet and making a positive impact through your work

• Bachelor’s degree in marketing and/or educational background in Marketing

• 3-5 years’ experience in Marketing

• Good understanding of our products and markets

• Experience in the outdoor industry

• International and especially European experience preferable

• Fluent in English and Dutch. French is a plus

• Excellent computer knowledge (Microsoft Office) and general skills to learn new systems

• Proactive, dynamic, and autonomous

• Ability to work on own initiative

• Excellent organizational skills

Other important details:

• This is a Full-time position based in Amsterdam

• We have a hybrid work model, working from home for maximum 3 days per week

• We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role. For this role there will also be a practical assignment, where you can showcase your skills

• To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/

At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.

At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.

As we are in business to save our home planet, we can only do this together.

Please make sure that your CV and cover letter are in English.

Disclaimer for recruitment agencies:

Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies