New Balance - Associate Marketing Manager, Trade Performance - Warrington

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

We are seeking a dynamic Associate Trade Marketing Manager to plan and implement trade marketing activities across our major performance brand partners. The role would suit someone with a consistent record of developing and implementing trade marketing strategies that drive consumer engagement, improve our brand presence, and increase revenue.

The ideal candidate will have a passion for sport and sportswear retail, with experience across the full journey from online, to instore as well as Ecommerce and Visual Merchandising.

MAJOR ACCOUNTABILITIES:

• Account management of key performance brand partners in alignment to the performance trade marketing strategy with a key focus on Running and Football.

• Support sell-in activity through the creation and delivery of account specific pre-line and sell-in presentations, promoting best-in-class buying experiences for our customers.

• Creation and implementation of account marketing plans, leading tactical activity and marketing channels to deliver brand awareness and sell through.

• Understand and consider customer journey, building out cohesive omnichannel plans that align to brand marketing activations and identify where the brand partner plays a vital role.  

• 360 campaign management – planning, creative, production & activation.

• Management of brand partner budget and launch tools ensuring best in class assets and partner servicing whilst consistently looking for efficiencies in spend and resource.

• Analysis and reporting of campaign successes and key learning including return on investment, rate of sale & sell through.

• Ability to liaise and form relationships with internal and external partners.

• Promote the correct use of New Balance brand guidelines.

• Provide regular communication on upcoming and live activity along with performance marketplace updates (culture, competitors, innovation etc.)

• Work with wholesale creative teams, third party agencies and/or internal creative team to develop innovative experiential, instore & online marketing assets.

• Explore external digital, paid media, social and PR initiatives where required.

• Apply and integrate wider business opportunities, such as athletes & talent, to activate global game plan moments with accounts.

REQUIREMENTS FOR SUCCESS:

• Experience in managing & delivering marketing campaigns across online and offline.

• Strong knowledge and obsession of the running marketplace.

• Experience in the sports, culture, and performance retail industry.

• Ecommerce and understanding the digital consumer journey as well as data analysis

• Experience of juggling multiple projects at the same time.

• Process driven with a clear understanding of working across multiple collaborators, wholesalers, seasons, products, agencies, and departments.

• Good understanding of consumer behavior and the ability to deliver campaigns from awareness through to conversion.

• A people person who forms relationships easily.

BENEFITS:

• Discretionary Bonus Opportunity

• Private Medical Insurance

• Dental Scheme

• Pension Scheme

• Flexible Working Hours (07:00 – 10:00 start, 15:00 -18:00 finish)

• Hybrid working (3 days on-site)

• 25 days Annual Leave per year

• Life Insurance

• On Site Gym

• Employee Discount

• Opportunity to work abroad for four weeks per year

• Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment.  We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.