On - Senior Specialist – CRM Systems - Zürich

Team for Career Site

Ecommerce

In short

As CRM Systems Specialist you will play a key role in On’s continued focus on new customer growth and retention. You will help to build out and develop existing CRM platforms to ensure a more impactful targeting of customers, while supporting the team through technological advancements and process optimisation. You are knowledgeable when it comes to ESP tool development, have a strong understanding of how data should be consumed, maintained and used, and are a true believer in the right technology and data being the backbone of outstanding CRM. This role will be customer-centric, data-driven and instrumental in scaling growth at a global scale. The position can be based in Zurich or Berlin.

Your mission

– Actively drive existing CRM tool requirements and enhancements to enable a more impactful activation of customers and support the CRM team through technological advancements
– Work closely with the Engineering and IT teams to project manage and execute CRM-related projects
– Support with the CDP implementation, as well as ESP development and maintenance
– Collaborate with DTC Systems & Operations to manage, maintain and improve our post-purchase transactional customer journey
– Drive the strategy with our vendor Narvar to create the best in class personalized tracking experiences, using the right technology and features
– Own and drive the company NPS set-up and data flow, collaborate with various teams for NPS strategy implementation
– Optimise data collection, integration and enhance customer profile enrichment – Ensure highest level of data hygiene alongside being a guardian and advocate of legal regulations and data privacy
– Drive and advocate for a customer centric omnichannel vision within Digital team and beyond
– Support with CRM channel exploration and innovation, as well as integration of new communication and retention channels

Your story

– You have 3-5 years of experience as a product owner or CRM manager, with exposure to ESP integrations and CDP development, ideally in a DTC business
– You have a strong understanding of the overall marketing technology ecosystem and a good grasp of what role each piece of technology plays
– You have strong knowledge of ESP or CDP database management, understanding of how data is consumed, maintained and used
– You have experience with Sailthru/Braze, Segment, Narvar, Salesforce or similar systems; understanding of HTML/CSS and Zephyr/Liquid is considered a plus
– You have a strong desire to innovate and contribute to the success of On and are comfortable to work in a fast-paced, high performance environment managing and tracking multiple projects
– You are a highly organised and self-motivated doer with the ability to think critically and exercise independent judgment and discretion
– You demonstrate high attention to detail with the ability to execute and manage projects from beginning to end
– You have exceptional collaboration, communication and relationship-building skills working effectively across functional teams with engineers, data scientists, digital marketeers and growth teams

Meet the team

As you might expect from a running brand, the E-Commerce team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, this is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed – what else?