New Balance - Senior Marketing Manager, Apparel EMEA - Amsterdam

JOB MISSION: 

To lead in the planning, development and execution of the apparel marketing strategy for the EMEA region. Ensuring the brand meets its commercial objectives and builds a consumer first journey across all areas of the business from brand, wholesale, DTC, and partnerships. 

Aligning closely with the global, regional and local marketing teams, the position will play a leading role in the brand proposition in Europe, and ensure apparel is a key pillar within regional and local marketing plans. 

This position is reporting into the EMEA Head of Brand Marketing and will be responsible for the overall team management of apparel across the wider EMEA Marketing teams. 

MAJOR ACCOUNTABILITIES: 

• Lead strategic apparel marketing planning for the EMEA region and work closely with EMEA merchandising and commercial teams to align the strategy and focus on regional specificities and key opportunities.  

• Accountable for how apparel brand, marketing, and commercial programs are driven in the EMEA region. 

• Work with global brand team to shape global campaigns and ensure that GTM campaigns and content are relevant and impactful for the EMEA region. 

• Ensure the brand is represented in must-win areas and that consumer influence is aligned to brand values.  

• Influence wholesale marketing strategic work stream as a cascade of the wider business plan, continually analysing sales data and performance of activity to build upon. 

• Work closely with sales and trade marketing to channel investment and guide direction of support plans, holding final approval for initiatives.  

• Lead EMEA marketing team’s approach to key cultural moments, including working with multiple agencies and partners to ensure the best impact. 

• Play key strategic role in aligning with global and regional teams across Lifestyle, Performance, and Field of Play to ensure EMEA region delivers best in class campaigns and activations. 

• Supporting partnership relations to leverage investment through blended opportunities, incremental revenue opportunities, and new business. 

• Oversee the EMEA apparel seeding strategy. 

• Work with data intelligence reporting to ensure all investments are appropriately measured, reported and evaluated for future marketing investments. 

• Establish strong links, cross-functional relationships, and efficient workflow with sales, marketing, customer service, and product teams. 

• Manage best-in-class presentations to all levels of internal and external partners and provide structured follow-up and reporting, 

• Hold accountability for the management of partner relationships, including; creative agency, media, PR and social agency and other partners. 

• Play a key role in retailer business reviews, communicating brand proposition and identifying gaps and opportunities in the market.  

REQUIREMENTS FOR SUCCESS:  

• Relevant number of years of practical marketing experience – leading a brand and commercial team within an apparel function.  

• Experience of agency management and content-led channels across social, PR, influencer, advertising, and creative. 

• Extensive experience in strategic GTM campaigns specifically for apparel.  

• In-depth knowledge of the wholesale landscape including detailed knowledge of GTM planning. 

• Evidence of strategic marketing planning plus gathering and comprehensively using consumer insights and market data to inform strategies and direction. 

• Highly creative with experience of idea and content generation. Passion for delivering best in class customer experience through all touchpoints. 

• Strong people skills with the ability to work and communicate across senior internal and external partners, and customers.  

• Proactive and enthusiastic approach. 

• Influencing skills.

• High level planning and organisation ability, with the ability to manage multiple tasks and projects.  

• A visionary person, having the ability to paint the picture of what’s possible, engage colleagues in that vision, and set the path to get there.  

• Possess a high level of commercial acumen; using data to inform strategic action and management of significant budgets.  

• Ability to travel up to 30%.  

BENEFITS: 

Benefits will differ based on the location of the associate.  

• Discretionary Bonus Opportunity  

• Discount on the health insurance 

• 8% holiday allowance 

• Flexible Working Hours 

• Pension Scheme 

• 25 days Annual Leave per year  

• Up to €250 travel allowance each month 

• Hybrid working  

• On-site Gym 

• Employee Discount 

• Work from-home allowance 

• Home working equipment 

• Sports subscription services 

• Flexibility to Work from Anywhere for up to four weeks per year 

• Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)