Amer Sports Europe Services GmbH - Salomon – Shopper Marketing & XC Influencer Marketing Specialist (5 months) - Helsinki

Hybrid, Helsinki, 5 months temporary contract

Enter the dynamic world of marketing with Salomon! This 5-month temporary contract offers a unique opportunity to gain hands-on experience in trade and influencer marketing while working with an iconic brand at the heart of cross-country skiing. Based in Helsinki with hybrid flexibility, you’ll collaborate with passionate teams, manage exciting projects, and engage with the sports community to make a real impact. If you’re ready to bring your expertise, creativity, and love for sports to life, this role is your chance to shine!

What you will be doing:

Shopper Marketing

• Act as the marketing contact for local Key Accounts, Premium Partners, and HQ Retail.
• Develop and execute local customer marketing plans, including co-op campaigns and 360° seasonal activations.
• Deliver product and brand assets to retail partners and ensure successful execution of the marketing toolbox.
• Collaborate with Sales, e-tail, and external agencies to implement marketing actions across physical and digital channels.
• Track and manage trade-related performance metrics, such as “Pay for Performance.”
• Support trade events like Trade Shows, Buying Days, and Showrooms.

Cross-Country Influencer Marketing

• Coordinate a community of 20–40 XC influencers/ambassadors, representing the brand in key partnerships and events.
• Develop and activate grassroots programs, including events and partnerships with federations and stakeholders.
• Grow and engage the XC influencer community through social media, content creation, and on-field presence.
• Ensure high-quality implementation of brand guidelines and provide training as needed.
• Produce reports with actionable insights for the Manager and EMEA Teams.

What you need to succeed:

• 3–5 years of trade marketing experience in leading branded consumer goods or sporting goods.
• 4+ years of experience in the sports community or marketing environment, with a strong focus on consumer engagement and influencer marketing.
• Strong connections within the sports ecosystem, including events, athletes, clubs, coaches, federations, and programs.
• Driving license.
• Strong understanding of consumer and shopper behavior, with experience analyzing marketing KPIs.
• Proven success in customer-facing roles, delivering effective customer marketing plans.
• Digital-savvy, with expertise in managing and coordinating social media activities.
• Experience in setting up and managing ambassador programs, contracts, and events in compliance with local regulations.
• Proficiency in budget planning, tracking, and vendor management.
• Passion for sports and expertise in the field.
• Output-oriented mindset: Set ambitious targets, achieve them, and adapt as needed.
• Customer-focused: Understand and address internal and external client needs.
• Team player: Foster collaboration, information sharing, and team spirit.
• Creative and innovative: Continuously strive to improve and think outside the box.

What’s in it for you:

• Transform Your Passion Into a Career: Be part of the Salomon brand and immerse yourself in the world of cross-country skiing, combining your love for sports with meaningful work.
• Diverse Experiences: Engage in exciting sports events, ambassador-led programs, and community-driven initiatives that align with your passion for cross-country skiing and outdoor adventures.
• Meaningful Projects: Take ownership of impactful initiatives, from coordinating ambassador programs to delivering standout consumer activations, and make a tangible difference in the sports community.
• Dynamic Work Environment: Join a culture that values creativity, innovation, and collaboration, empowering you to grow professionally and pursue your passion for sports and the outdoors.
• Engaging Company Culture: Thrive in a supportive environment with strong team spirit, an open, inclusive culture, and a shared commitment to excellence.
• Exclusive Benefits: Enjoy compelling discounts on premium products.
• Personal Growth Opportunities: Develop your skills in influencer marketing, trade marketing, and digital activation while working with experts and industry leaders.

Our Candidate-Centric Hiring Process:

We are committed to finding the best talent to join our team, and we appreciate the effort and time you invest in exploring opportunities with us. Here’s a glimpse of what you can expect:

1. CV Screening
2. First interview with Marketing Manager and Shopper & IMM
3. Second interview with Salomon Country Managing Director 
4. Feedback & Decision

Apply now!