Job Description

RESPONSIBILITIES:

  • Copy Performance: Generate and optimize copy variations to enhance performance across different platforms and audiences.
  • Content Channel Copywriting: Create copy guidelines for CRM, product descriptions, and e-commerce campaigns, ensuring consistent messaging.
  • Copy Strategy: Develop and implement a cohesive copy strategy aligned with our brand vision, values, and marketing goals.
  • Brand Voice: Maintain and evolve a consistent, authentic, and inspiring brand voice across all touchpoints.
  • Brand Narrative: Design and shape our brand narrative to engage diverse sport markets and target audiences across all channels (B2B & D2C), in line with the brand strategy and values.
  • Brand Campaigns: Collaborate with the Chief Brand Officer, Senior Creative Director, and Marketing teams to co-create storytelling for major brand and product campaigns.
  • Product Copy Governance: Ensure product copy tone and style align with the brand vision and meet channel-specific needs.
  • Content Oversight: Oversee and refine consumer-facing content to maintain alignment with brand guidelines and core values.
  • Industry Trends: Stay updated on copywriting and branding trends to incorporate innovative strategies.

 

Qualifications

  • Experience: Minimum 7 years in copywriting, preferably with marketing experience in an agency, and a passion for the sports industry.
  • Education: Degree in Marketing, Communications, or related fields.
  • Languages: English (bilingual level)
  • Skills:
    • Strong team spirit and collaboration.
    • Strategic thinker with creative flair.
    • Excellent verbal and written communication skills.
    • Highly detail-oriented, able to manage multiple tasks.
    • Marketing expertise, with a deep understanding of brand voice and audience engagement.

SOFT SKILLS:

  • Collaborative, with a team-first mindset.
  • Strategic and proactive, able to work independently and offer innovative solutions.
  • Confident yet humble, with strong presentation skills.
  • Passion for sports and solid knowledge of branding and product storytelling.

 

Additional Information

Full-time, permanent position.

Occasional travel required.

Based in Annecy, France.

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