On - Senior Lead – Communications - Shanghai

Team for Career Site

Marketing

In short

On is seeking a highly experienced Communications professional to join our dynamic team in Shanghai. This role is critical in enhancing the brand’s visibility and reputation within the sports industry. The ideal candidate will possess at least 15 years of PR and communication experience, including significant exposure to multinational companies, and will excel in both corporate and brand communication strategies.

Your mission

– Develop and execute comprehensive PR strategies encompassing both corporate and brand communication that align with the company’s vision and marketing goals.
– Manage media relations and build strong relationships with key journalists, influencers, and industry stakeholders, ensuring effective communication of corporate messages and brand stories.
– Build and maintain relationships with local government entities and stakeholders, acting as a liaison to navigate community engagement and compliance matters.
– Oversee the creation and distribution of compelling press materials, ensuring consistency in messaging across all platforms, including corporate communications such as annual reports and brand-centric campaigns.
– Lead crisis communication efforts, proactively addressing issues and protecting the brand’s and company’s reputation across all channels.
– Organize and manage press events, product launches, and other promotional activities to elevate brand awareness while communicating corporate milestones and initiatives.
– Seek appropriate speaking opportunities at industry conferences, events, and panels to elevate the brand’s profile and showcase leadership in the sports sector.
– Measure and report on the effectiveness of PR efforts across corporate and brand communication, utilizing analytics to refine strategies and deliver results.
– Mentor and guide team members in both corporate and brand communication best practices, fostering a collaborative and high-performance work environment.

Your story

– A minimum of 15 years of experience in public relations and communications, with a focus on both corporate and brand communication, preferably within the sports, retail or FMCG sectors.
– Exceptional written and verbal communication skills in both English and Mandarin
– Strong network of media contacts and relationships with key influencers in both corporate and industry sectors.
– Common sense and experience in building local government relations and effective liaison within the community.
– Solid understanding of digital media, social media platforms, and their role in modern communications for both corporate and brand messaging.
– Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
– Creative thinker with a results-oriented mindset and a passion for sports and an active lifestyle.
– Bachelor’s degree in Communications, Public Relations, Marketing, or a related field; advanced degree preferred.

Meet the team

We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products – so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!

At our core, we tell compelling stories about all that On entails. We live to reflect and channel the energy, passion and global nature of the company into our daily work. If you’re bursting with original ideas and have the drive and skills to see them realized, this is the team for you. We may sit at desks, but our inner-explorers mean we are constantly seeking fresh ways to craft and create unique stories.