New Balance - Senior Trade Marketing Manager - Paris

The company.

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

New Balance are seeking a dynamic and experienced Senior Trade Marketing Manager to lead all of our trade marketing activity across our brand partners in France.

Expected profile.

Profile

👉 At least 6 years of solid experience in Trade Marketing.

👉 With a focus on both online and instore retail environments.

👉 Proven experience in leading and managing a team of marketing professionals, with strong interpersonal and coaching skills.

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Skills

👉 English and French required.

👉 Strong understanding of both lifestyle and sport performance marketing challenges.

👉 Experience with instore and digital trade marketing tools and techniques.

👉 Proficient in data and reporting tools.

Missions

The Trade Marketing Manager will play a pivotal role in managing a team of trade marketing professionals, ensuring a seamless coordination between stakeholders in sales, marketing, ecommerce and retail teams to continuously optimize the customer experience.

1. Strategic Leadership

• Develop and implement a comprehensive trade marketing strategy (in-store, online, VM) aligned with overall brand and sales objectives.
• Collaborate with Sales and Retail Teams to align trade marketing strategy with key account plans and owned channel plans, ensuring cohesive activities that enhance the customer journey and drive sell-through.
• Drive innovative initiatives to enhance consumer engagement, brand presence, and revenue growth.

2. Team Leadership and Collaboration

• Lead, mentor, and develop the trade marketing team, providing guidance on best practices, campaign execution, and performance optimization.
• Ensure campaigns deliver on set objectives, maintaining consistency across all touchpoints in the omnichannel journey.
• Partner with the EMEA visual merchandising team to ensure a consistent brand presence and develop localized guidelines when necessary for market-specific nuances.

3. Performance and Market Insights

• Track, analyze, and report on trade marketing performance utilizing insights to optimize future strategies and efforts.
• Manage the trade marketing budget,ensuring cost-effectiveness, clear investment priorities, and alignment with market goals.
• Monitor market trends, consumer insights, and competitor activities to adapt and refine strategies.

Location, date of arrival & compensation.

👉 Location : Based in Paris

👉 Remote Work : 2 days per week

👉 Availability : As soon as possible

Etiquetado como: marketing, senior, trade marketing