New Balance - Paid Media Intern - Amsterdam

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

The Paid Media Intern will support the development and implementation of paid campaigns, collaborate with various team members, and stay updated on industry trends. This role offers hands-on experience in eCommerce and digital marketing, including campaign management, GA4 analysis, and creative improvements. The Paid Media Intern will be a proactive, organised individual who thrives in a dynamic environment.

This is a 6-month full-time internship position.

MAJOR ACCOUNTABILITIES:

• Support the paid internal media team in developing and implementing campaign deliverables and communicate these to external agency.
• Ensure campaigns launch according to monthly trade briefings and strategic plans.
• Attend cross-functional meetings (approximately 3 per week) to coordinate campaign requirements and progress.
• Gather all necessary campaign assets, landing pages, budgets, and strategic details from various stakeholders (e.g., traders, designers, content team, agency partners).
• Communicate regularly with internal and external stakeholders to align on campaign plans and status.
• Thoroughly review campaign checklists and complete all pre-launch and post-launch verification steps.
• Proactively provide suggestions on ad copy and creative improvements.
• Support other ad-hoc marketing projects and initiatives as needed.
• Maintain organised campaign documentation and files for reference and future planning.
• Learn GA4 and provide valuable observations from weekly reports across paid search, paid social, and display platforms.
• Absorb as much knowledge as possible in eCommerce and digital marketing and apply it on the spot.

REQUIREMENTS FOR SUCCESS:

• University diploma or equivalent experience or in the 3rd or 4th year of study.
• Ability to fulfil a full-time position.
• Strong willingness to learn and grow.
• Ability to take direction and thrive with minimal but critical guidance.
• Proactive, confident to give suggestions, and have problem-solver mindset.
• Ability to work independently in changing environments.
• Highly organised and able to deliver according to deadlines.
• Positive team player.

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment.  We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.