New Balance - Associate Marketing Manager - Warrington

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

We are seeking a dynamic Associate Trade Marketing Manager to plan and execute trade marketing activities across our key UK brand partners. This is a great opportunity for someone with a proven track record of developing and executing trade marketing strategies that drive consumer engagement, improving our brand presence, and increase revenue. 

The ideal candidate will have a passion for sport and sportswear retail, with experience across the full journey from online to instore with specialist knowledge in Ecommerce.  

This role will require frequent travel to clients across the UK and Europe. We offer hybrid working and a flexibility to working hours to accommodate for a healthy work life balance. 

MAJOR ACCOUNTABILITIES:

• Account management of key brand partners in alignment to the UK trade marketing strategy with a key focus on Lifestyle, Running and Football
• Support sell-in activity through the creation and delivery of account specific pre-line and sell-in presentations, promoting best-in-class buying experiences for our customers
• Create and present consumer-first, account specific pre-line marketing presentations that influence future buys  
• Highlight gaps, challenges and opportunities from Global/EMEA plans for your accounts 
• Creation and implementation of account marketing plans, handling tactical activity and marketing channels to deliver brand awareness and sell through.  
• Understand and consider customer journey, building out cohesive omnichannel plans that align to brand marketing activations and identify where the brand partner plays a vital role.    
• 360 campaign management – planning, creative, production & activation. 
• Management of brand partner budget and launch tools ensuring best in class assets and partner servicing whilst consistently looking for efficiencies in spend and resource. 
• Analysis and reporting of campaign successes and key learning including return on investment, rate of sale & sell through. 
• Ability to liaise and build relationships with internal and external partners. 
• Promote the correct use of New Balance brand guidelines. 
• Provide regular communication on upcoming and live activity along with performance marketplace updates (culture, competitors, innovation etc.) 
• Work with wholesale creative teams, third party agencies and/or internal creative team to develop innovative experiential, instore & online marketing assets. 
• Explore external digital, paid media, social and PR initiatives where required. 
• Utilise and integrate wider business opportunities, such as athletes & talent, to activate global game plan moments with accounts. 
• Work with wholesale creative teams, agencies and/or internal creative team to develop innovative ‘brand firsts’ experiential, instore & online marketing asset 

REQUIREMENTS FOR SUCCESS:

• Educated to degree level is required
• Experience in managing & delivering omni-channel marketing campaigns 
• Excellent knowledge of Ecommerce and online customer experience
• Strong knowledge and understanding of the digital consumer journey as well as data analysis  
• Knowledge and understanding within the sports, culture, and performance industry
• Proficient with multitasking projects
• Process driven with a clear understanding of working across multiple partners, wholesalers, seasons, products, agencies, and departments
• Excellent understanding of consumer behavior and the ability to deliver campaigns from awareness through to conversion
• Strong interpersonal and people skills
• Able to influence and lead expectations to both internal and external partners

BENEFITS:

• Discretionary Bonus Opportunity
• Private Medical Insurance
• Dental Scheme
• Pension Scheme
• Flexible Working Hours (07:00 – 10:00 start, 15:00 -18:00 finish)
• Hybrid working (3 days on-site)
• 25 days Annual Leave per year
• Life Insurance
• On Site Gym
• Employee Discount
• Opportunity to work abroad for four weeks per year
• Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment.  We are an equal opportunity employer and support a culture of diversity and inclusion.

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