New Balance - Trade Marketing Associate - Bolzano

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

We are looking for a motivated and detail-oriented Associate Trade Marketing Manager to support our trade marketing efforts across multiple brand partners.

The role is responsible for executing trade marketing strategies, building relationships with account stakeholders and ensuring campaigns align with objectives to drive consumer engagement, improve brand presence and ultimately increase revenue.

The ideal candidate will have a passion for sport and sportswear retail, with experience across the full journey from online, to instore. The role requires strong organizational skills, analytical thinking and a collaborative mindset.

Key Responsibilities

• Account management of key performance brand partners in alignment to the performance trade marketing strategy with a key focus on Running and Football.
• Support sell-in activity through the creation and delivery of account specific pre-line and sell-in presentations, promoting best-in-class buying experiences for our customers.
• Creation and implementation of account marketing plans, managing tactical activity and marketing channels to deliver brand awareness and sell through.
• Understand and consider customer journey, building out cohesive omnichannel plans that align to brand marketing activations and identify where the brand partner plays a vital role.  
• 360 campaign management – planning, creative, production & activation.
• Management of brand partner budget and launch tools ensuring best in class assets and partner servicing whilst consistently looking for efficiencies in spend and resource.
• Analysis and reporting of campaign successes and key learning including return on investment, rate of sale & sell through.
• Ability to liaise and build relationships with internal and external stakeholders.
• Promote the correct use of New Balance brand guidelines.
• Provide regular communication on upcoming and live activity along with performance marketplace updates (culture, competitors, innovation etc.)
• Work with wholesale creative teams, third party agencies and/or internal creative team to develop innovative experiential, instore & online marketing assets.
• Explore external digital, paid media, social and PR initiatives where required.
• Utilise and integrate wider business opportunities, such as athletes & talent, to activate global game plan moments with accounts.

REQUIREMENTS FOR SUCCESS:

Attainments:

• Experience in managing & delivering marketing campaigns across online and offline.
• Experience in the sports, culture, and performance or lifesstyle retail industry.
• Ecommerce and understanding the digital consumer journey as well as data analysis
• Experience of juggling multiple projects at the same time.
• Process driven with a clear understanding of working across multiple stakeholders, wholesalers, seasons, products, agencies, and departments.
• Good understanding of consumer behavior and the ability to deliver campaigns from awareness through to conversion.
• A people person who builds relationships easily.

General:

• Relevant degree.
• Exceptional organisation, time, and management skills.
• Innovative.
• Unphased by a challenge.
• Ability to problem solve.
• Able to evaluate priorities.
• A creative mindset.
• Good influencing skills & results orientated.
• Total customer satisfaction mindset.
• Conscientious.
• Takes responsibility/accountability.
• Enjoys fast paced, brand led environment.
• Understands the sports industry.
• Enjoys travel.

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment.  We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.