Arc’teryx - Director, Brand Marketing – APAC - Tokyo

If you were the Director, Brand Marketing – APAC now, here are some of the core activities you would be doing:

• Designing annual and 5-year brand marketing strategies for the APAC region in alignment with global brand objectives and regional business goals
• Building, coaching, and guiding high performing teams, establishing and maintaining a sustainable pipeline of talents
• Creating APAC marketing budgets and resources and understand and navigate through the APAC markets’ complexity.
• Driving the integrated quarterly planning and execution of our seasonal marketing initiatives across all business channels, in key markets and epicenters, focusing on localization and brand relevance
• Working in partnership with the Digital Ecom Director and team to achieve regional goals
• Driving consistent and timely communication, you empower your teams to build the necessary tools and tactics to strength and leverage projects across marketing functions
• Leading a team to build imaginative and collaborative athlete projects that demonstrate shared values and support business goals
• Leading the ideation and integration of cross-functional seasonal marketing experiences
• Driving and ensuring that the regional Arc’teryx community strategy is aligned with global brand strategy in respect to consumer targets, brand attributes, and experience goals
• Directing APAC Retail and Trade marketing team to build plans and activations that support new and existing Brand Stores business, and that support sell-in and sell-through with our regional business partners
• Assessing and bringing measurable improvements of APAC marketing programs and processes with the support of the APAC Marketing Operations team
• Ideating, submitting, and managing related budgets to support programs in a fiscally responsible way

Here are some of the things you could be working on in the future:

• Collaborating in the business vertical transformation and regional evolution
• Championing the brand awareness acceleration in the region while strengthening its equity
• Leading a Communications team to deliver Paid, Earned, Shared and Owned media strategies that accelerate brand awareness and consideration, and generate traffic and leads to our business channels

Are you our next Director, Brand Marketing – APAC?

• You have 10+ years leadership experience in a similar regional role with company with strong brand equity
• You have a Master degree in Business, Marketing or a relevant subject matter
• You exhibit strong leadership with the ability to influence multiple stakeholders across multiple geographies, cultures, and languages
• You hold expert knowledge of the APAC outdoor sports culture and business landscape across all channels (E-commerce, Retail, Wholesale)
• You have a proven track record in building strategies that supports Arc’teryx’s evolution
• You thrive in building programs from the ground up, leading a team and partnering with cross functional teams to bring those programs to the consumer
• You are a people’s leader with a track record in designing and managing large marketing teams directly and indirectly
• You possess excellent verbal and written communication skills in English; an asset if you are also fluent in Japanese and/or another language
• You have the ability to travel internationally
• You are proactive in identifying the root cause of issues and developing solutions
• You remain highly flexible and adaptable when faced with ambiguity
• You effectively balance autonomy and collaboration
• You inspire breakthrough thinking and continuous improvement
• You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
• Your passion for your work is paralleled by your passion for getting outside and living it