Salomon - Copywriter M/W – SALOMON - Annecy

Job Description

RESPONSIBILITIES:

• Copy Performance: Generate and optimize copy variations to enhance performance across different platforms and audiences.
• Content Channel Copywriting: Create copy guidelines for CRM, product descriptions, and e-commerce campaigns, ensuring consistent messaging.
• Copy Strategy: Develop and implement a cohesive copy strategy aligned with our brand vision, values, and marketing goals.
• Brand Voice: Maintain and evolve a consistent, authentic, and inspiring brand voice across all touchpoints.
• Brand Narrative: Design and shape our brand narrative to engage diverse sport markets and target audiences across all channels (B2B & D2C), in line with the brand strategy and values.
• Brand Campaigns: Collaborate with the Chief Brand Officer, Senior Creative Director, and Marketing teams to co-create storytelling for major brand and product campaigns.
• Product Copy Governance: Ensure product copy tone and style align with the brand vision and meet channel-specific needs.
• Content Oversight: Oversee and refine consumer-facing content to maintain alignment with brand guidelines and core values.
• Industry Trends: Stay updated on copywriting and branding trends to incorporate innovative strategies.

Qualifications

• Experience: Minimum 7 years in copywriting, preferably with marketing experience in an agency, and a passion for the sports industry.
• Education: Degree in Marketing, Communications, or related fields.
• Languages: English (bilingual level)
• Skills:
  • Strong team spirit and collaboration.
  • Strategic thinker with creative flair.
  • Excellent verbal and written communication skills.
  • Highly detail-oriented, able to manage multiple tasks.
  • Marketing expertise, with a deep understanding of brand voice and audience engagement.

SOFT SKILLS:

• Collaborative, with a team-first mindset.
• Strategic and proactive, able to work independently and offer innovative solutions.
• Confident yet humble, with strong presentation skills.
• Passion for sports and solid knowledge of branding and product storytelling.

Additional Information

Full-time, permanent position.

Occasional travel required.

Based in Annecy, France.