Sports organisations invest heavily in brand. They protect their image with fans, nurture relationships with sponsors, and manage their media presence with precision. But when it comes to attracting talent, most still default to the same move: post a job, wait for applications, repeat. That approach worked when competition for sports industry professionals was lower […]
Most sports organisations believe their name does the recruiting for them. The crest, the stadium, the cultural weight of the sport, these are assumed to attract the right people automatically. For a long time, that assumption held. It no longer does. Across clubs, federations, agencies and sports brands, competition for skilled professionals has intensified sharply. […]
Europe is home to one of the most dynamic and diverse sports industries in the world — but navigating the European sports talent landscape is far from straightforward. Talent is concentrated in specific cities, clustered around specific types of organisations, and increasingly mobile across borders. For anyone hiring in sports, or looking to build a […]
INSIDERS with Gilles Galoux CEO at Baouw Today, we’re looking at Baouw, the French organic sports nutrition brand disrupting the industry. To understand how you go from 20 years in food manufacturing to creating an engaged outdoor brand, we sit down with Gilles Galoux, CEO and co-founder. Since its launch in 2017, Baouw has established […]
US sports brands are crossing the Atlantic faster than ever. Fanatics opened its London office. Overtime, DraftKings, and a wave of sports tech startups are all eyeing the continent as their next growth market. And yet, for every successful expansion, there are quietly shelved hiring plans, drawn-out recruitment processes, and positions that stayed open far […]
The European sports sector employs an estimated five million people across its full ecosystem — from professional clubs and governing bodies to sports tech startups, media groups, and brand agencies. For organizations looking to grow their teams, recruiting in the European sports industry presents significant opportunity — and significant complexity. The market is fragmented, multilingual, […]
INSIDERS with Dean Aaron Sievers Community & Event Manager at CEP The running gear market is evolving rapidly as brands push the boundaries between technology and performance. In this dynamic landscape, CEP stands out by bridging medical expertise with athletic innovation. Founded as a compression specialist within the MEDI Group, CEP recently transformed with a […]
Sports retailers are facing unprecedented pressure — not only from consumers but from the talent market. With annual turnover rates above 60% in some European retail chains and rising expectations among younger employees, hiring and retention have become strategic business priorities. In 2026, retailers must rethink how they attract, develop, and retain their teams. The […]
Sustainability has shifted from a trend to a business imperative in the global sports industry. By 2026, more than 40% of European consumers prefer eco-responsible products, pushing brands to transform supply chains, materials, and product lifecycles. This shift fuels strong demand for sustainability talent across sporting goods, outdoor, and footwear. Why sustainability drives hiring Sustainability […]
INSIDERS with Martin Guillet & Grégoire Puget Marketing Manager & Country Head France at Buff The market for outdoor and trail running accessories is rapidly evolving, with sustainability and product innovation at the forefront. As consumers seek performance and versatility, brands that combine authenticity with modern agility stand out. BUFF, founded in 1992 in Catalonia, […]