Site logo

INSIDERS with Christian Schneidermeier

By 31/03/2026 INSIDERS

INSIDERS with Christian Schneidermeier Director at European Outdoor Group Christian Schneidermeier spent 25 years at Ortovox, building the iconic mountain sports brand from a niche product into an industry reference. Last year, he took on a new challenge as Director of the European Outdoor Group (EOG), the pan-European organization that brings together brands, retailers, and […]

Read More

Employer branding vs recruitment marketing in sport: what’s the difference?

If you work in talent acquisition for a sports organisation, you’ve probably used “employer branding” and “recruitment marketing” as if they mean the same thing. Most people do. But they describe fundamentally different activities, and confusing them leads to wasted budget, misaligned expectations, and a talent pipeline that never quite performs the way it should. […]

Read More

Best employer brands in the sports industry, and why they win

The sports industry has never been short of passion. But passion alone no longer wins the talent war. Across football clubs, sportswear companies, federations and event agencies, the organisations that consistently attract and retain the best professionals share something beyond competitive salaries: a deliberate, credible employer brand. For HR leaders and talent acquisition teams in […]

Read More

INSIDERS with Galahad Clark

By 24/03/2026 INSIDERS

INSIDERS with Galahad Clark CEO at Vivobarefoot Vivobarefoot was not born from a market opportunity. It was born from a conviction, and a refusal to accept the status quo of the footwear industry. Founded by Galahad Clark, the brand challenges one of the most deeply rooted assumptions in sport and lifestyle: that modern shoes are […]

Read More

Employer brand media: why sports organisations need distribution infrastructure

Sports organisations invest heavily in brand. They protect their image with fans, nurture relationships with sponsors, and manage their media presence with precision. But when it comes to attracting talent, most still default to the same move: post a job, wait for applications, repeat. That approach worked when competition for sports industry professionals was lower […]

Read More

The european sports talent landscape explained

Europe is home to one of the most dynamic and diverse sports industries in the world — but navigating the European sports talent landscape is far from straightforward. Talent is concentrated in specific cities, clustered around specific types of organisations, and increasingly mobile across borders. For anyone hiring in sports, or looking to build a […]

Read More

INSIDERS with Gilles Galoux

By 17/03/2026 INSIDERS

INSIDERS with Gilles Galoux CEO at Baouw Today, we’re looking at Baouw, the French organic sports nutrition brand disrupting the industry. To understand how you go from 20 years in food manufacturing to creating an engaged outdoor brand, we sit down with Gilles Galoux, CEO and co-founder. Since its launch in 2017, Baouw has established […]

Read More

Why US sports companies struggle to hire in Europe

US sports brands are crossing the Atlantic faster than ever. Fanatics opened its London office. Overtime, DraftKings, and a wave of sports tech startups are all eyeing the continent as their next growth market. And yet, for every successful expansion, there are quietly shelved hiring plans, drawn-out recruitment processes, and positions that stayed open far […]

Read More

Forgot Password

Cart

Your cart is currently empty.