The stadium is filled to its limits with thousands of people watching their favorite athletes. The audience jumps up, cheers or watches in still excitement. You’d expect them following their favorite football team, instead they watch people in front of screens battling each other in a video game. So called „Eletronic Sports“ are on the […]
Have you heard of the future talents program from adidas? All over the world adidas gives young people the chance to shape their own future and the one of the sports brand. With apprenticeship and dual study programs for school graduates, internships for students and their functional trainee program for everyone looking for a job […]
Today we are going to have a look at sport in a more scientific way. Based on two publications of the European Commission about sport as a driver of innovation and economic growth, we are trying to show you that sport is more than just a great leisure time activity. European Gross Value Added Due […]
The technical and social evolution has led to a change in the media and brand-sector of companies in the sports industry. Opportunities of global communication installed by web 2.0 are leading to a new transparency, with a big focus on service quality. Why? Because feedback is always around the corner. The Web 2.0 created Social […]